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How to Optimize Web Copy: 3 Steps for Semantic SEO (plus a helpful AI prompt)

Orbit Media Studios

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. I did SEO back then. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Those were dark days online.

SEO 130
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Content Automation: How is it changing content marketing

Scoop.it!

Content is king! Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business.

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Semantic Search: What is it & How Does it Affect SEO?

Neil Patel

Google has been using it more and more to provide better search results for its users. In this article, we’ll explain everything you need to know about semantic search and show how it can benefit your SEO strategy. It uses data from a variety of sources to provide users with information about people, places, and things.

SEO 95
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Get the Biggest SEO Bang for Your Content Marketing Buck

Marketing Insider Group

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget?

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This day in search marketing history: March 24

Search Engine Land

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. Google told us so in 2015. It is content. RankBrain was the third most important ranking factor. As for the other two?

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3 Things You Need to Know About SEO This Year

Adobe Experience Cloud Blog

Author: Nate Dame SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. Did you know that in some verticals, such as travel , no organic content shows up on Page 1 of a mobile search?).

SEO 91
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Marketing

As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). The move generated a ton of buzz The result? This could take a lot of different forms, like photos of your brand and product or positive user reviews.