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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.

Transform 134
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Four Ways to Beat Out the Competition With Interactive Content

Marketing Insider Group

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Interactive Content Stands Out. Source: Statista.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) It’s a beautiful thing when our employer is the data source.

Place 140
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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

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7 Lessons To Help You Produce Content That Converts

Adobe Experience Cloud Blog

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical.

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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers.

Gen Z 110
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Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric

Adobe Experience Cloud Blog

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers. more brand-centric ).

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