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Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.
With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Interactive Content Stands Out. Source: Statista.
As contentmarketers, we are always on the hunt for interesting data to grab reader attention and support our claims. This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) It’s a beautiful thing when our employer is the data source.
I can’t think of any superpower that would be more useful for contentmarketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , contentmarketing manager, Frontline Education.
Author: Nischala Murthy Kaushik According to Gartner , contentmarketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a contentmarketing supply chain and determine how to create, curate and cultivate content” is critical.
It’s employee-generated content (EGC) – the secret sauce that can transform your contentmarketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and whitepapers.
Author: Jonathan John According to ContentMarketing Institute , 47% of B2B marketers say that their biggest contentmarketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers. more brand-centric ).
Many marketing teams tremble when contemplating video production. But video is a necessary component in most contentmarketing strategies. Visual content is 40 times more likely to be shared via social networks. 43% of consumers would like to see more video content from marketers ( HubSpot ). Buffer , 2014).
Author: Julie Wingerter From Demand Gen Report to Marketing Profs to ContentMarketing Institute, leaders in the contentmarketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.
Certain strategies, like contentmarketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. Do: Take a Second (and Third) Look at Mobile Marketing. As of 2015, most of Google users access the search engine via mobile phone. Do: Up Your ContentMarketing Game.
Identify which of the assets in your at-a-glance review have the best potential to further your contentmarketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?
Yet here I am, with a (small) contentmarketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year. Back in 2015, I was in college and needed a job, but the market was tough, and no one was hiring.
If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.
Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. No centralized, global influencer marketing existed at SAP before late 2015.
Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Here are seven ways you can apply empathy to your marketing and sales. It seems we’ve become publishing machines, creating content for content’s sake.
The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.
LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 ContentMarketing Institute. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile.
Then there’s remarkable content. The content you think about carefully, research thoroughly, write and design passionately, proof-read, optimize, promote. When it comes to contentmarketing, you can’t have it both ways. You can either make remarkable content, or you can pump out a vast quantity of average content.
Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a contentmarketing tactic to drive sales. Monitor your competitors.
Table of Contents 1. Social Media Marketing + Michael A. ContentMarketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!
Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Here are seven ways you can apply empathy to your marketing and sales. It seems we’ve become publishing machines, creating content for content’s sake.
Inbound marketing is less expensive and anyone with the right skills can do it. You create your website and blog with content that is targeted to your primary market and with a good contentmarketing strategy, you can attract prospects to you. As a result, its techniques are often intrusive and annoying.
Apart from text and images, interactive content includes games, animation, GIFs, videos, quizzes, polls, interactive infographics, interactive whitepapers, etc. Sample these statistics, which favor interactive content: . Content with relevant images gets 94% more views than those without. photo credit Pixabay.
Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a contentmarketing tactic to drive sales. Monitor your competitors.
Contentmarketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Contentmarketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, contentmarketing stands out because it is completely sustainable.
We’ve got news for you, contentmarketers: video isn’t going anywhere. In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a contentmarketing video strategy. Examples of authentic, engaging video marketing abound.
This type of data has always been of interest to marketers doing consumer research, but the rise of data journalism shows us that there is both consumer demand and almost infinite potential for great storytelling rooted in numbers. The numbers drive the narrative. Plotted points are more trustworthy than written words.
Even though the content gets fewer shares, it never loses its value. Tutorials, podcasts, demos, eBooks, resource guides, whitepapers, detailed infographics, case studies and even websites are examples of linkable content. However, not all “how-to” content falls under the category of linkable content.
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