2015 CRM Thought Leadership 
Adobe Experience Cloud Blog
DECEMBER 17, 2014
That is, after you have finalized your 2015 plans! Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. SiriusDeicision Summit 2015 – May 12 th -15 th – Nashville, TN. CRM Evolution – August 17-19 – New York, NY. Let us know!
Adobe Experience Cloud Blog
JUNE 22, 2015
The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. It’s clear that by the end of 2015, we will see a dramatic increase in marketing budgets for mobile-first strategies. Let the mobile race begin!
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Adobe Experience Cloud Blog
APRIL 17, 2015
Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. While CRM focuses primarily on sales, marketing automation concentrates on—surprise—marketing! This is a crucial step in the personalization process that many consumers expect and appreciate in 2015. Triggered Communication.
Adobe Experience Cloud Blog
OCTOBER 2, 2015
Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. November 2015. SalesStack 2015 – November 10 th – San Francisco, CA. MobCon 2015 – November 17 th - 18 th – Minneapolis, MN. December 2015. CRM Evolution – May 23 rd - 25 th – New York, NY.
Adobe Experience Cloud Blog
FEBRUARY 2, 2015
For example, my team at Integrate recently examined its customers’ lead generation efforts and found that on average of nearly 40% of lead data was identified as poor quality (report to be published in January 2015). Ensuring prospect data conforms to a standardized format also enables the next step…. Integrate systems.
Adobe Experience Cloud Blog
AUGUST 7, 2015
According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity. Using existing APIs, data can flow from your content into your CRM or marketing automation system without any special coding. So, here are some of the key questions—and answers!—to
Adobe Experience Cloud Blog
SEPTEMBER 29, 2017
Paired with your engagement platform and CRM system , your sales funnel has never looked brighter. . Instant Articles launched in 2015 as a new way for publishers to optimize their content so readers can access it instantly. Refine what content works best for your brand, and get the most lift from optimum posting times.
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