Remove 2015 Remove Customer Marketing Remove Product
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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. Marketing categories that have been the most visible include: Mobile Marketing.

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SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot

Adobe Experience Cloud Blog

What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.

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5 Tips for Making Your Customer Marketing Shine Bright During the Holidays

Adobe Experience Cloud Blog

Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. This is also an effective way to spend any funds left over from your 2015 budget! Middle-of the-funnel prospects: These are prospects who are actively evaluating your product.

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Why Smart Technology Use is the Key to Better Customer Marketing Data

Duct Tape Marketing

Why Smart Technology Use is the Key to Better Customer Marketing Data written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you haven’t already heard, 2015 is the year big data became a ubiquitous business necessity. photo credit: pexels. The Current Process is Tedious.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

Marketers have been trying hard to keep pace with these changes. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. However, many marketers today still have a limited view of mobile. In the US, almost $10.5 On ‘found time.’

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. “The Brands need to engage in that dialogue to effectively provide service to their customers.”

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. That’s when routines are forced to change. The Example.