Remove 2015 Remove Education Remove Marketing Strategy Remove Transform
article thumbnail

Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Don’t fall into the trap of one-off videos.

article thumbnail

Rewiring Organizations For A Successful Digital Transformation

Duct Tape Marketing

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Higher Education and Beyond: A Changing World for Marketers

Adobe Experience Cloud Blog

Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing has undergone significant changes in the past few years as consumers have shifted their interests to online and mobile channels. And that’s true for all marketers. Rise of digital education.

article thumbnail

Four Ways to Beat Out the Competition With Interactive Content

Marketing Insider Group

To get your audience to engage with your brand the way you want them to, you need to go above and beyond traditional content marketing techniques. In 2015, we began seeing an uptick in interactions with online content via mobile devices. Visitors want to interact with engaging and dynamic websites. Source: Statista. Want to learn more?

article thumbnail

The Change In B2B Marketing – 4 Rules To Live By

Marketing Insider Group

According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Marketing content should educate and create a dialogue about challenges and issues that are unique to the buyer. It’s a Multi-Channel World. Photo Source ).

article thumbnail

How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

For those in that category – or those who encounter misperceptions or misunderstanding about what content marketing is – I offer a quick rundown for easy reference. HANDPICKED RELATED CONTENT: A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy. Click To Tweet.

article thumbnail

How to Get Started With Video Marketing

Neil Patel

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Educational Videos. Let’s take a look at the statistics.