2015 Gen Z Influencer Marketing 
Marketing Insider Group
FEBRUARY 4, 2020
Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. Reebok: An athletic footwear company with a keen grasp on marketing trends, Reebok got in on the EGC trend early on. We couldn’t agree more.
Sprout Social
JULY 20, 2021
In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. Will Instagram Drops work for my brand?
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Hubspot Marketing
JANUARY 9, 2023
Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon. Hive Social. Twitter Alternatives for Audio Content.
Hootsuite
APRIL 7, 2022
In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. Source: Statista.
Sprout Social
JULY 27, 2021
Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Make a genuine connection with influencer marketing. Find out more about influencer marketing.
Hubspot Marketing
FEBRUARY 3, 2020
For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Here's a great example of a 2015 ad where Newcastle pooled its money with 37 other brands to buy a Super Bowl ad slot that mentions all the companies at some point. Consider influencer marketing.
Spiralytics
JULY 31, 2024
followers) Since winning Miss Universe in 2015, Pia Wurtzbach has become an actress, author, entrepreneur, fashionista, UNAIDS ambassador, and endorser for brands like Jollibee and Creamsilk. Her content, with some reaching up to 88 million views, has become a favorite among Gen Z Filipinos. followers) TikTok: @piawurtzbach (1.9M
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