Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Martech

DECEMBER 5, 2022

Her understanding of business and email has fueled her desire to help others, most notably as president and co-founder of Women of Email , an association of 8,000+ aimed at promoting leadership and cultivating professional growth among women in the email space. Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K

Email Marketing 122

Email Marketing CMO Marketing Marketers 122

Content Marketing Institute

SEPTEMBER 11, 2018

It reminded me of an experience I had while working on a global marketing team in a Fortune 500 company. A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need. When pushing #content for distribution, don't forget to include your #sales team.

Communications 110

Communications CRM Global Marketing Management 110

Content Marketing Institute

AUGUST 3, 2018

Marketing-qualified leads (MQL) and conversion rates aren’t part of the mission of the company’s brand journalism platform, The One Brief , so they’re not even part of the discussion. The work on The One Brief, which earned Venetta a 2018 Content Marketer of the Year nomination, holds many lessons for enterprise content marketers.

Global Marketing 70

Global Marketing Health Promotion New Technology 70

Content Marketing Institute

AUGUST 24, 2018

Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. The Sophisticated Marketer’s Guide to Content Marketing. The Sophisticated Marketer’s Guide to Global Marketing. The Sophisticated Marketer’s Podcast.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

Sprout Social

NOVEMBER 28, 2016

Switching from promotional to conversational to support can be tricky to maintain, especially during busier times. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Built-in tools for event promotions. Got my new @Nike Pegasus!

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Contently B2C

JULY 18, 2016

And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52