Buffer Marketing

OCTOBER 24, 2023

  Back in 2015, I was in college and needed a job, but the market was tough, and no one was hiring.   Agencies that were good at providing technical assistance or managing paid channels left clients, like my employers and other businesses we worked with, hanging when it came to content strategy and development. 

Whitepaper

Adobe Experience Cloud Blog

AUGUST 7, 2015

According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity. As a starting point, spend some time mapping out your vision for interactive content so you can offer your manager a realistic estimate. So, here are some of the key questions—and answers!—to

Thought Leadership

Content Marketing Institute

DECEMBER 11, 2018

Allison Wert , content marketing manager, Frontline Education. Brand marketers will be completely replaced by an AI algorithm that will generate four blog posts, two infographics, a white paper, and a weekly podcast that starts with, ‘Hey guys, I’m soooo excited for this week’s episode.’ – Ron Tite , CEO, Church+State.

Content Marketing

Hootsuite

FEBRUARY 12, 2015

Hootsuite (@hootsuite) February 11, 2015. If you’re using a social media management dashboard like Hootsuite, you can set up search streams to help you monitor your competitors’ social accounts in one place. For example, consider the more technical B2B content, such as whitepapers or case studies. Monitor your competitors.

Social Media Marketing

Adobe Experience Cloud Blog

DECEMBER 14, 2017

As of 2015, most of Google users access the search engine via mobile phone. Further, even if some surrender their email addresses for a white paper , most expect to access lighter content, like infographics, without the form. Do: Take a Second (and Third) Look at Mobile Marketing.

Whitepaper

Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Find the right tools and the right flow to manage your lead-nurturing process in relation to your content engagement. Make sure that data follows over.

Whitepaper

Neil Patel

FEBRUARY 20, 2021

And while this was only one of several strategies Spearmint LOVE used to improve their marketing, the end result was 991% YoY growth from 2015 to 2016. For example, below you can see a comparison between a site’s visitors who signed up for a free trial and those who downloaded a whitepaper. Conclusion.

Analytics

Litmus

OCTOBER 26, 2018

Email carousels from UK home improvement retailer B&Q in late 2014 and toymaker Lego in early 2015 grabbed the attention of email marketers and were the spark that launched mainstream adoption of email interactivity. It wasn’t until early 2015 that interactive emails truly emerged as a legit tactic. Download the free whitepaper ?.

Real Estate

Sprout Social

NOVEMBER 15, 2016

Downloads of a whitepaper or app. Use a social media management tool to monitor the engagement with your posts. President Barack Obama’s “Four more years” Tweet held Twitter’s top most Retweeted spot until Ellen’s 2015 Oscar selfie. With Sprout you can assign and manage tasks, routing them to the best departments.

Transform

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Set a clear goal.

Influencer Marketing

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Frederick Vallaeys Frederick is the CEO of Optmyzr, a leading PPC management software system.

Digital Marketing

Hootsuite

FEBRUARY 12, 2015

Hootsuite (@hootsuite) February 11, 2015. If you’re using a social media management dashboard like Hootsuite, you can set up search streams to help you monitor your competitors’ social accounts in one place. For example, consider the more technical B2B content, such as whitepapers or case studies. Monitor your competitors.

Social Media Marketing

Unbounce

OCTOBER 15, 2024

Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. Track and manage referrals: Use a CRM or referral management software to keep track of referrals and ensure they are properly rewarded. Monitor the success of your program and make adjustments as needed.

Marketers

Marketing Insider Group

SEPTEMBER 15, 2015

Here are some of the best content marketing videos from 2015. In this talk given by Lucia Moses, the senior editor of Digiday , Tomas Kellner, managing editor of General Electric, and Luke Kintigh, global content and media strategist at Intel , the three discuss measuring your content marketing initiatives. This article by Lauren B.

Content Marketing

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back.

Marketing Strategy

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. Well-known vendors have been baking AI into their solutions for almost a decade.

Whitepaper