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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

My answer—not yet, and I don’t think we should expect it to in 2015. Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.

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The Best Marketing Conferences Of 2015

Marketing Insider Group

Without any further ado, here is: The Best Marketing Conferences Of 2015. The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. Three of the biggest marketing trends for 2015. Content Marketing'

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. How could an integrated social media management tool support your customer care efforts? What does that preparation entail exactly?

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Salesforce reportedly close to deal for Informatica

Martech

Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. It was taken private in 2015 for about $5.3

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My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men

Adobe Experience Cloud Blog

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. But it didn’t take long before it was clear that we were a company with the right technology, in the right place, at the right time.

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This day in search marketing history: January 12

Search Engine Land

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. Google Business Profiles sets waiting period for new owners and managers. Google Doesn’t Know When Super Bowl 2015 Starts (Yet!).

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This day in search marketing history: March 18

Search Engine Land

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. GetListed Tool Relaunches As Moz Local 2014: Agencies and business owners could use the tool to research where their listings appeared online, manage claiming and verification and listings submission.