Adobe Experience Cloud Blog

AUGUST 7, 2015

According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity. Instead, the data should flow seamlessly into your marketing automation platform. And there’s a bonus—it helps you get more out of your marketing automation investment.

Thought Leadership 134

Thought Leadership Whitepaper User-Generated Marketing Automation Platform 134

Martech

MAY 1, 2024

The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. It began selling automated digital assistants in 2010, still with a focus on the automotive industry.

Customer Journey 119

Customer Journey Marketing Automation Platform CRM User-Generated 119

Adobe Experience Cloud Blog

JULY 20, 2016

Add this to the fact that as much as 90% of a buyer’s journey being self-directed, as reported in the Forrester Research report “ Don’t Let Muddled Messaging Compromise Customer Experience,” published 2015, and the stakes have never been higher.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketers Marketing 92

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

.” As marketers, we know that the buyer’s journey can be full of twists and turns, which are often unpredictable and sometimes out of our control. But if you use their contact information to blast marketing communications of all sorts, they’ll know you weren’t listening.

Thought Leadership 134

Thought Leadership Non-Profit Marketers Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Putting together a framework to understand your buyer’s journey is crucial for understanding how your marketing efforts can drive more leads to purchase and ultimately increase ROI. Establish rules that move a lead from one journey stage to the next and socialize these steps with both the marketing and sales teams.

eBook 134

eBook Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” So how can marketers seize this opportunity?

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Martech

MAY 16, 2022

She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features.

Transform 103

Transform CRM Email Marketing Retail 103

Adobe Experience Cloud Blog

AUGUST 26, 2016

This is Louie and she teaches me that there is a time to be excited and overzealous when you see people (or market to them), but there is also a time to sit back and let them go about their business. Chances are, if you are patient, that person will pay attention to you again soon.”

Thought Leadership 91

Thought Leadership Marketers Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Use the search function in the native social platforms.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Adobe Experience Cloud Blog

JUNE 5, 2013

I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

OCTOBER 2, 2017

So, paradoxically, if marketers want to actually make the most of their data, it’s clear they’re not the ones who should be handling it. Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step.

Transform 134

Transform Thought Leadership CRM Marketers 134

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. And, more confidence – and organizational support – to push boundaries and be a content marketing innovator in your industry.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Duct Tape Marketing

DECEMBER 11, 2019

And then went into messenger marketing. And we believe that our mission is to simplify that by bringing all those channels into one place, and by helping the SMB just by saying, “Hey, you don’t need any other marketing automation platforms or direct marketing platforms.

Marketers 48

Marketers Marketing Communications User-Generated 48