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3 Reasons to Adopt a Scalable Marketing Automation Platform

Adobe Experience Cloud Blog

That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. Markets are exploding, so why go one-to-one when you can go one-to-many? Have you recently made the move to a more comprehensive marketing automation platform?

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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. Marketers can then use those profiles to personalize emails or website content. Let the mobile race begin!

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SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot

Adobe Experience Cloud Blog

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. 2015 Is the Year of Sales and Marketing Alignment. Share the pain?

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6 Vital Features to Look for in Marketing Automation Software this Year

Adobe Experience Cloud Blog

Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Triggered Communication.

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5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Adobe Experience Cloud Blog

Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. More than 317 million people use Twitter at least monthly and daily active users grew 7% over 2015, according to data from Twitter, so there’s a strong likelihood your customers and prospects are among them.

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ManyChat Achieves ISO 27001 Certification

Many Chat

We’re excited to share that ManyChat is the first Chat Marketing Automation platform that received ISO 27001 certificate. ManyChat is the #1 Chat Marketing platform founded in 2015. Our platform empowers businesses to create marketing, sales, and support automation. About ManyChat.

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Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

Adobe Experience Cloud Blog

In a world where big brands are everywhere, marketers are faced with having to recreate brand experiences that used to be able to speak for themselves. According to a 2015 Inside Higher Ed and Gallup survey, 58% indicated that they had not filled their fall classes by the traditional May 1 deadline.

Education 104