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Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. percent).
Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketingplan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.
Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thoughtleadership content. Thoughtleadership. We have clients who are founders from growing startups who don’t even have a single marketing employee. — Rand Fishkin (@randfish) February 4, 2015.
Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketingplans as they head into the New Year. This is also an effective way to spend any funds left over from your 2015 budget!
This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. A detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketingplan, and it is increasingly tied to content and mobile initiatives. .
A digital marketing strategy is a marketingplan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.
But interest has been pretty stable since about 2015: What does this tell us? Consider adding an RSS button to your content hub landing page, too: Keep on Top of Industry News & ThoughtLeadership. Use my tips to drive your content marketingplans, or even help you with lead generation. What’s not to like?
MarketingProfs (@ MarketingProf s) – Led by their amazing Chief Content Officer @ AnnHandley , this is one of the best resources covering the latest trends and thoughtleadership in marketing. The NewsCred Content Marketing blog is an obvious choice ( Disclosure: I work here! Best article of the past year?
No centralized, global influencer marketing existed at SAP before late 2015. Rather than create a worldwide program all at once, Amisha planned a phased rollout that would result in learning she could build on for future programs. Create thoughtleadership (not product-oriented) videos on site. Set a clear goal.
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Janet is all about promoting thoughtleadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Her writing is relatable, engaging, and all about content marketing. Why should you follow her?
Content strategy is a core component of inbound marketing success and an effective content strategy and inbound marketing approach starts by putting the buyer (content) needs at the center of everything we do. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015.
Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.
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