Neil Patel

OCTOBER 25, 2020

Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. And the overall sales it commands from its products is a direct result of the company’s marketing strategies. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 141

Market Research Marketers Marketing Analytics 141

Marketing Insider Group

NOVEMBER 22, 2021

6 Best Content Marketing Videos of All Time. The Story of Content: Rise of the New Marketing. Content Marketing Institute. Whether you’re a new or seasoned content marketer, you’ll want to take time to watch The Story of Content by the Content Marketing Institute (CMI). How were you marketing?

Content Marketing 141

Content Marketing Marketers Marketing Customer Acquisition 141

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat. Grow Your Market.

Customer 134

Customer Thought Leadership Marketers Analytics 134

Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Hootsuite

SEPTEMBER 30, 2019

Read on for app stats, WeChat marketing strategies, and more. WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts. 6 strategies for WeChat marketing. So, how does WeChat work?

Transform 111

Transform Marketers Marketing Finance 111

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Management 135

Management CMO Marketers Marketing 135

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. It might not be perfect (although their rapidly improving cameras are certainly making a huge difference for low-budget marketers) and that’s absolutely okay. Search Matters.

Video Marketing 145

Video Marketing Marketers Marketing Education 145

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Automobile 106

Automobile Marketers Marketing Social Media Marketing 106

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. One of the key topics of discussion?

Transform 91

Transform CMO Thought Leadership Whitepaper 91

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. His blogs guarantee gems to every video marketer.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Content Marketing Institute

JULY 18, 2018

The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The content marketing director desperately pleaded his case. The average number of marketing software technologies in a company is 16 and ranged as high as 98 in larger organizations.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Customers.ai

FEBRUARY 7, 2024

Since its inception in 2014, Vassallo and her team have driven over $100 million in revenue for their clients, focusing on holistic, data-led strategies. With a rebel spirit and a knack for bringing people together, Jaleh’s crafting a new marketing era where community and collaboration reign supreme.

Transform 88

Transform eCommerce Non-Profit Advertising 88

Use Insider

MARCH 8, 2024

In contrast, an omnichannel marketing strategy would take into consideration what customers do at each touchpoint. Real-world examples of omnichannel marketing In this section, we’ll look at three companies that successfully implemented omnichannel marketing strategies and tactics.

Customer Journey 52

Customer Journey eCommerce Marketers Marketing 52