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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Adobe Experience Cloud Blog

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. One of the key topics of discussion?

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Each serves an audience.

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Break Free: 5 Tips To Differentiate Your Brand

Adobe Experience Cloud Blog

According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. Instead, they should pursue long-term, transformational brand-inspired growth.

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Content Automation: How is it changing content marketing

Scoop.it!

The transition towards content automation was not easy as the technology required to achieve such innovative features came into existence in 2015 through the introduction of Open AI by Elon Musk. GPT-3 or third generation Generative Pre-trained Transformer is a neural network model trained to generate written content.

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How to Use WeChat for Business: A Guide for Marketers

Hootsuite

WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts. Here are six WeChat marketing strategies and several brand examples. And brands have transformed the duo-tone pixelated codes into animated works of art.

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Fast Forward: Video Content Goes Interactive and Personal

Adobe Experience Cloud Blog

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

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The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Click To Tweet.