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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

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An Introduction to Social Media for Business

Sprout Social

Marketers spent more than $8.3 billion on social media advertising in 2015. Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. — UPS Customer Support (@UPSHelp) August 16, 2016. — Amy yasmin (@theamyyasmin) August 15, 2016. sponsored.

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

Here are some examples of direct marketing tactics: Telemarketing. Email marketing. Unlike traditional marketing and advertising campaigns, which are meant for mass audiences, direct marketing delivers tailored messages to a select few. Targeted online ads. Direct mail campaigns. Messaging campaigns.

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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Neil Patel

In short, the better you get at marketing your services to the right people, the more you can squash industry-standard growth rates and boost your profitability. Why Should Certified Public Accountants Advertise Their Services? Marketing for CPAs Frequently Asked Questions. Like Google, SEO also plays a part on YouTube.

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How to Identify Your Social Media Influencers

Sprout Social

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. This is exactly where your influencers can help with your marketing process. Sponsored posts.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

Some companies only see it as a more efficient way to do classic, direct marketing. Some others see it as a complete alternative to advertising and treat it as such. And content marketing is neither of those things. Many organizations begin content marketing with this model.