Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. What this tells me is that video production quality will be a focus. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9%

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hubspot Marketing

APRIL 29, 2024

This good feeling can make you believe the new product or media is as good as the original, even if it's not actually that unique or high-quality. Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy. What great times these were!” And that makes sense. The result?

Gen Z 88

Gen Z Fashion Millennials Food 88

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Year Launched: 2017 (Founded in 2016). Year Launched: 2016.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Instagram age demographics.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. billion in 2016. Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 105

Influencer Marketing Branding Gen Z Marketing 105

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Since 2016, the number of businesses using video content for marketing has increased by 41%. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

Video Marketing 84

Video Marketing Gen Z Marketing Marketers 84

Dana Nicole

FEBRUARY 1, 2021

As TikTok continues to grow and offer more products for businesses , people have started wondering whether they should focus their attention on TikTok, or if they should stick with Instagram. In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. and TikTok was born.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. 74% of users say the app inspired them to discover more about a product or brand. @onlineoptimism. original sound – Turbo Wet.

Gen Z 138

Gen Z User-Generated Marketing Marketers 138

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. How to Use Google My Business: Highlight all the information about your business, such as opening hours, your website, products, menus, location, and other essential details.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Sprout Social

JULY 12, 2019

Posted by Shinola on Thursday, September 8, 2016. This video breaks the stereotype of product manufacturing as a dry, dismal process and turns it into something artful. Red Bull is the epitome of a company that can gracefully dip its toes into many strains of content, even if they have little to do with the product it sells.

Customer 102

Customer Gen Z Manufacturing Energy 102

Econsultancy

DECEMBER 6, 2021

Combined with a similar uplift in spend on marketing and sales collateral, this indicates brands are pivoting their products and services to keep up with heightened longer-term demand borne from Covid-19. Furthermore, product searches on the platform jumped more than 20x at the end of Q1 2021 compared to the same period the year before.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. As of 2016 Facebook was processing 2 billion daily searches. Audio search.

Shoppers 116

Shoppers Retail Finance User-Generated 116

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. When deciding whether to buy your product, visit your restaurant, or stay at your AirBNB, customers are going to look at reviews first. What is social proof? Influencer endorsements.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hubspot Marketing

FEBRUARY 12, 2019

More than 70% of YouTube watch time is generated from mobile devices. Over 50,000 years of product review videos have been watched on mobile devices over the past two years. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. In 2018, YouTube was the most popular IOS app.

Video Marketing 139

Video Marketing Millennials Gen Z User-Generated 139

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. And there’s plenty of room for your brand to share your own story, product/service photos and more.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. To help you better visualize how people have used QQ and QZone, here's a quick analogy: When U.S.

Gen Z 132

Gen Z Millennials User-Generated eCommerce 132

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. Consumer confidence in June 2021 at highest level since 2016. share of revenue. in June 2021, up from $0.93 Another 48.5%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144