Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 133

Gen Z Millennials Branding Transform 133

Hubspot Marketing

MAY 28, 2025

TikTok and Instagram have evolved from platforms for dancing and sharing stylish photos to transforming the way people shop. Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. And live-streamed videos take third place.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. Here's what this looks like on TikTok: Aside from the shared features, both fast-paced social media channels are favored by younger generations -- especially Gen Z.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. 2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. 2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. 2014 - Musical.ly

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. But since being founded in 2016, it has grown to more than one billion monthly active users. Not all new social media apps will blow up like TikTok.

Gen Z 145

Gen Z Finance User-Generated Transform 145