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11 helpful resources for improving your business skills

Hubspot Marketing

Theres a lot that goes into becoming more business-savvy, whether its learning the softer skills (like people management, communication, and public speaking) or mastering the hard skills (like accounting, operations, and finance). He helped me manage my rates, which was transformational. Learn more here.) Learn more here.)

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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. TikTok and Instagram have evolved from platforms for dancing and sharing stylish photos to transforming the way people shop. Choose this option for extra promotion.

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. From Google’s autonomous cars, iRobot’s Roomba, and Intuitive Surgical’s da Vinci Surgical System to Ozobot, credit card fraud, and crime management.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. Zach King (@FinalCutKing) December 6, 2016. Guy Kawasaki. 6odIrxMijo #CMWorld. —

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

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Social Media PR: 6 Tactics to Improve Your Social Public Relations

Hubspot Marketing

Social media has allowed ordinary people to become influencers who can help brands promote products and services to specific audiences. Therefore, you must have a proactive crisis management system to handle the flames when they come. This two-way communication street can be a massive advantage for brands that know how to use it.

PR
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What is Experiential Marketing and how are brands using it?

Rock Content

Another fundamental point is the promotion of brand values and messages. If your Experiential Marketing strategy is solid, it will transform leads into satisfied consumers, which will increase the reach of your company organically. The advantages are not only in the field of marketing metrics.