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Why edge cases matter in marketing strategy

Martech

Racist chatbots In 2016, Microsoft created a chatbot called Tay. For example, what if the quirk is cutting off people who use old iPhones, and that’s a characteristic of your target market? The post Why edge cases matter in marketing strategy appeared first on MarTech. It was a design flaw. Get MarTech!

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

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5 Ways to Jumpstart your Marketing Strategy in 2016

Duct Tape Marketing

5 Ways to Jumpstart your Marketing Strategy in 2016 written by Guest Post read more at Duct Tape Marketing. You’re actively thinking about your Marketing Strategy right now. So here are five tips that will help you create an effective marketing strategy for your business. in at least 24 hours.

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What is Comparative Advertising? [+ Examples]

Hubspot Marketing

Sprint, an industry competitor, poached the actor in 2016 and used his switch to their service to take a unique approach to comparative advertising. Suppose you have an industry competitor that owns most of the market share. The video is shown below. Comparative Advertising Can Help Your Business Grow.

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6 Ways to Win the Marketing Game with Psychology

Marketing Insider Group

Appealing to their minds is the easy part – crafting a logical argument about what your product and service can do for them should form the basis of your marketing communications. However, to really be successful, your marketing campaigns must also tap into the emotions of your customers. times more likely to trust the brand, and 7.1

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Nostalgia Marketing: Statistics, Benefits, and Examples

Spiralytics

This human aspect of yearning is incorporated into Nostalgia Marketing—a marketing strategy used to associate the target audience’s positive emotions about the previous decades with a product or service to boost sales. How to Create a Nostalgia Marketing Strategy. Source: Forbes.

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5 Ways to Drive Traffic and Sales with Short Videos

Digital Marketer

Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner. TikTok has taken the world by storm since its release in 2016. We live in a world where everything is moving faster.