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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

Mallory Russell [00:04:04]: Yeah, and I started in 2016, so. Like you become really great partners with the other parts of your marketing work, integrated marketing, performance marketing, whatever it is, and figure out how you answer what they need with something that is strategic, that creates that space around topics.

SEO 57
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Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

Animalz blog

In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. So we used our performance marketing model to calculate the content’s return on spending.

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Top Ten Results from the February 2020 CMO Survey

The CMO Survey

Social media continues to be rated as contributing only moderate value to company performance (3.4 on a seven-point scale where 7=very highly and 1=not at all)—a figure that has been flat since 2016. 5 – Mobile Marketing. Marketers anticipate that more customers will emphasize trusting relationships (40.2%

CMO 130
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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Good morning, Marketers, and how many more independent CDPs will be gobbled up? Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Why we care.

CRM 114
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Covid Drives Digital as Marketers Pivot into Stronger and Leaner Roles

The CMO Survey

Marketers believe this strategy has paid off with the contributions of social media to company performance rising for the first time in CMO Survey history—up 24% since February. This is an important finding because social media contributions have remained flat and at average levels since 2016 despite rising investments.

CMO 130
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MarTech’s ABM experts to follow

Martech

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. That’s plenty, but far from all.

CMO 98
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How ChatGPT, Bard, and AI Will Impact Search

Neil Patel

But here is the thing, when you currently perform a search on Bing, Google, or even ask ChatGPT a question neither of them is always correct, which I will get to in a bit. But first, let’s go over what these AI tools really mean for marketers. And that would hurt marketers. Or that people won’t need to search anymore.

SEO 145