Content Marketing Institute

SEPTEMBER 6, 2018

But it’s how HIMSS approaches content improvement through analytics that truly stands out, enabling it to continually refine its key audience segments, content pillars , and topics, as well as its use of distribution channels like social media.

Content Marketing 72

Content Marketing Health Millennials Entertainment 72

Sprout Social

JANUARY 16, 2020

Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. Regardless, social media analytics via Sprout can break down the performance of individual pieces of content and campaigns alike. Demographic data. Maybe it’s a video. Perhaps it’s a meme.

Gen Z 104

Gen Z Marketing Marketers Promotion 104

Hubspot Marketing

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Analytics 145

Analytics User-Generated eCommerce Millennials 145

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Dunkin’ (@dunkindonuts) June 2, 2017. Every Snapchat business account has access to their account analytics through the platform’s native analytics tool, Snapchat Insights. Image via Snapchat.

Gen Z 128

Gen Z Millennials User-Generated eCommerce 128

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. Social media analytics provide much of this information. This will allow you to gather information about who clicks on your content using Google Analytics. Once you have UTM codes in place, open Google Analytics. Google Analytics.

Fashion 145

Fashion Food Analytics Education 145

Hootsuite

NOVEMBER 5, 2019

Call me an Old Millennial, but sometimes working on a computer is just easier. Of course, if your analytics are telling you that your followers are in Hanoi or Cape Town, their morning commute might not be the most convenient time to be on Instagram for you (or your work/life balance). Stop switching back and forth between screens.

Analytics 112

Analytics Management Millennials Fashion 112

Marketing Insider Group

SEPTEMBER 14, 2020

Strategy Analytics ). Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Approximately $40 billion in the U.S.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Sprout Social

NOVEMBER 28, 2016

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Through Sprout’s social media analytics report , you can get a detailed breakdown of your current audience demographics. Go-to app for millennials. Integrated Buyable Pins button.

eCommerce 92

eCommerce Shoppers Millennials User-Generated 92

Sprout Social

JULY 31, 2018

Instagram has grown to over 800 million users , adding over 100 million since April 2017. Take a peek at any current customer analytics you have, and use your most successful demographics to build your ad audience. You can effectively use Sprout in tandem with your other Instagram analytics tools to get more detail. Conclusion.

Branding 83

Branding User-Generated Marketing Marketers 83

Sprout Social

SEPTEMBER 12, 2018

It’s easily one of the most popular social channels around, and a fantastic way to connect with the millennial demographic. A post shared by Men's Health (@menshealthmag) on Jul 12, 2017 at 10:05am PDT. Instagram officially reached 1 billion monthly active users in June 2018. Most Instagram users are between 18 and 29 years old.

Promotion 108

Promotion Marketing Marketers Millennials 108

Econsultancy

MARCH 4, 2022

Multichannel retailers saw a particularly bumper year for online sales, seeing them surpass the rate of growth of online-only competitors for the first time since 2017 (+57% year-on-year vs. 9.1%). Number of out-of-stock products surged 172% between pre-pandemic and August 2021 in the US.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Econsultancy

DECEMBER 13, 2021

to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. However, it appears that marketers plan to prioritise this investment in Artificial Intelligence tools (47%) more than in customer analytics (45%) or customer satisfaction (43%). year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

AUGUST 29, 2019

To further demonstrate the above caveat, in 2017, then-Twitter CFO and COO Anthony Noto estimated that 1.6 Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. This differs significantly from similar stats shared by other networks.

Gen Z 99

Gen Z Millennials Analytics Advertising 99

Hootsuite

JUNE 26, 2019

Millennials, single moms, kids with kanines? Other tactics to consider for learning about your audience include: Analyze website and social media analytics. — IKEA USA (@IKEAUSA) June 8, 2017. — IKEA USA (@IKEAUSA) May 24, 2017. We wrote the complete guide to using social media analytics tools.

User-Generated 111

User-Generated Analytics Millennials Copywriting 111