Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. Did it happen?

Transform

Content Marketing Institute

DECEMBER 28, 2017

When marketers come up against frustrations, for example, Robert has a way of reframing their situations in such a way that new opportunities – for the individual and for the company – emerge. October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. Are you in?

Content Marketing

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. cmicontent #research.

Content Marketing

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Real Estate

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Demonstrate how video content dovetails with your current marketing.

Video Marketing

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. How Financial Services Companies Build Relationships Through Content.

Education

Adobe Experience Cloud Blog

MARCH 13, 2017

Joe Pulizzi , Founder of Content Marketing Institute, will present on Rethinking Marketing: How CMOs are Building Media Companies Within Their Marketing Department. Marketers Need to Evolve. As a marketer today, you are constantly looking for the cutting edge or next iteration of the work you are doing.

Transform

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing

Content Marketing Institute

MARCH 15, 2018

For example, you can transform your face into an AR-enabled kitten face (but please don’t) or add an animated rain cloud to your video. HANDPICKED RELATED CONTENT: All Your Snapchat Advertising Questions Answered. Yes, it’s an uncomfortable question, but one marketers must ask.) Attend Content Marketing World Sept.

Promotion

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

CMO

Search Engine Land

SEPTEMBER 26, 2023

How transformers and attention work Transformers are a type of neural network architecture introduced in a 2017 paper titled “ Attention Is All You Need ” by Vaswani et al. ChatGPT wouldn’t work without transformers. It’s a simple two-layered linear transformation with a ReLU activation in between.

Transform

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Analytics

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Whitepaper

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. The High Road Agency is a full-service marketing solutions firm based in East Tennessee.

Non-Profit

Marketing Insider Group

NOVEMBER 18, 2020

With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. Partner with a Marketing Agency. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program.

Marketing Strategy

Content Marketing Institute

NOVEMBER 12, 2017

HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. The biggest player in the content AI field could truly be Narrative Science, which created NLG software called Quill. WashPost HS Sports (@WashPostHS) September 2, 2017. Cost of content creation.

Energy

Hootsuite

SEPTEMBER 4, 2019

As a content marketer you want people to click on your headlines. Transform your business”. 40 Essential Social Media Marketing Statistics for 2017 – via this blog right here. The post How to Get Clicks Without Resorting to Clickbait: 5 Easy Tactics appeared first on Hootsuite Social Media Management.

Transform

Content Marketing Institute

OCTOBER 19, 2018

Today, I just call him Average Content Marketer. See, average content marketers are far too concerned with looking like they can do the job. Average content marketers love the tips and tricks, the cheats and hacks, the gurus and the get-there-quick schemes. Quick: What was 2017 the “year of” again?

Transform

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Transform

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment

Duct Tape Marketing

FEBRUARY 2, 2017

In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. Overall, the strategy of content marketing saw a significant shift in 2016 compared to a year ago. The year 2017 is predictable.

Transform

Rock Content

AUGUST 21, 2017

As content marketers, the holy grail of challenges we all face is figuring out how to create engaging, relevant content that ultimately converts and strengthens the relationship we have with our audiences. This is where hearing from other content marketers who have learned the secret sauce can help you create better content.

Customer

Rock Content

JULY 21, 2020

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users.

Whitepaper

Sprout Social

JANUARY 2, 2019

Oh, and we also saw a notable shift in social content marketing. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. Through content marketing via social, brands can give followers a much-needed incentive to check out what their sites have to offer.

Social Media Marketing

Hubspot Marketing

SEPTEMBER 17, 2018

Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018. 2016 saw a surge in the popularity of video as a content marketing format. 2017 saw video rise to the top of your marketing tactic list.

Video Marketing

SocialPilot

DECEMBER 8, 2023

Coca-Cola The global soft drink brand always manages to make an impact with its Christmas marketing ideas. The campaign had been going on since March 2023, but Coke transformed the platform with a festive aesthetic for the holiday season. You should try picking the right icon that represents your brand, too!

Non-Profit

Marketing Insider Group

AUGUST 30, 2019

But when it comes to implementing a complete marketing program, including digital, retainer contracts are the way to go. Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

Marketing Strategy

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Transform

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Katie Derrick, content marketer, Anglo Liners. Grab some toys.

Transform

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation among them. Click To Tweet.

Content Marketing

Marketing Insider Group

DECEMBER 7, 2020

In Mean People Suck , I take this concept a step farther and explore the ways empathetic storytelling can actually transform our personal and professional lives. Our hero overcomes that obstacle (blowing up the Death Star) and transforms (into a Jedi). In October 2017, they released a new content hub called Ambitious.

Real Estate

Search Engine Land

JANUARY 30, 2023

Recommendations roll out to Discovery campaigns 2022: Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Google launches Ads Added by AdWords pilot: What we know so far 2017: Ads based on existing ad and landing page content were added to ad groups by Google.

Search Marketers

Marketing Insider Group

AUGUST 30, 2019

But when it comes to implementing a complete marketing program, including digital, retainer contracts are the way to go. Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

Marketing Strategy