Marketing Insider Group

NOVEMBER 6, 2017

Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group.

CMO

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product

Content Marketing Institute

DECEMBER 26, 2017

@aweb44 How about customizing some of that creatively snarky content for women?@b_montchal Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). HANDPICKED RELATED CONTENT: 5 Steps to Improving Subscriber Data for More Personalized Emails. With suspense, Nicholas’ story would be transformed.

Content Marketing

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. JoePulizzi #Predictions2018 Click To Tweet.

Content Marketing

Content Marketing Institute

DECEMBER 28, 2017

When marketers come up against frustrations, for example, Robert has a way of reframing their situations in such a way that new opportunities – for the individual and for the company – emerge. October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. Are you in?

Content Marketing

Content Marketing Institute

NOVEMBER 25, 2017

08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Content love from our sponsor: Storyblocks (45:25). This Old Marketing example of the week. (57:30): For a full list of PNR archives, go to the main This Old Marketing page. appeared first on Content Marketing Institute.

Content Marketing

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. cmicontent #research.

Content Marketing

Content Marketing Institute

DECEMBER 19, 2018

Chris Miller (@Chris_Miller_6) December 15, 2017. The Sauce is a three-part investigative podcast produced by Studio@Gizmodo and Onion Labs in partnership with McDonald’s that tells the story of those 2017 events. Take a photo or video, and Cheetos Vision transforms the image into Cheetos. A cheesy marketing stunt?

B2C

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Real Estate

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Did it happen?

Transform

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Demonstrate how video content dovetails with your current marketing.

Video Marketing

Rock Content

DECEMBER 18, 2023

Building upon this success, their latest breakthrough now extends to the realm of dynamic visual storytelling, where Magic Media AI transforms not only images but also breathes life into captivating videos, shaping a new paradigm for creative expression. AI Content Idea Generator (for content writing) ?Pricing:

Transform

Adobe Experience Cloud Blog

MARCH 13, 2017

Joe Pulizzi , Founder of Content Marketing Institute, will present on Rethinking Marketing: How CMOs are Building Media Companies Within Their Marketing Department. In The 3 Key Pillars for Potent Content Marketing, international influencer (is it weird if I call him a superstar?),

Transform

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. How Financial Services Companies Build Relationships Through Content.

Education

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference.

Marketing

Content Marketing Institute

MARCH 15, 2018

For example, you can transform your face into an AR-enabled kitten face (but please don’t) or add an animated rain cloud to your video. HANDPICKED RELATED CONTENT: All Your Snapchat Advertising Questions Answered. Yes, it’s an uncomfortable question, but one marketers must ask.) Attend Content Marketing World Sept.

Promotion

Search Engine Land

SEPTEMBER 26, 2023

How transformers and attention work Transformers are a type of neural network architecture introduced in a 2017 paper titled “ Attention Is All You Need ” by Vaswani et al. ChatGPT wouldn’t work without transformers. It’s a simple two-layered linear transformation with a ReLU activation in between.

Transform

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

CMO

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. As a content marketer, you’re paid to write those posts. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily.

Gen Z

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. To be a well-known leader in your industry, start creating data-driven content. You do not have to use all of them. Flip books.

Transform

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Analytics

Content Marketing Institute

NOVEMBER 12, 2017

HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. The biggest player in the content AI field could truly be Narrative Science, which created NLG software called Quill. WashPost HS Sports (@WashPostHS) September 2, 2017. Narrative Science and Quill.

Energy

Content Marketing Institute

OCTOBER 19, 2017

HANDPICKED RELATED CONTENT: How to Tear Down Silos to Create a Culture of Content. While content marketers typically avoid product-specific information, Andrea encourages you to remember the mandate to keep customers satisfied – enthusiastic, even – after the sale: I see one nice, continuous journey. Click To Tweet.

Whitepaper

Hootsuite

SEPTEMBER 4, 2019

As a content marketer you want people to click on your headlines. Transform your business”. 40 Essential Social Media Marketing Statistics for 2017 – via this blog right here. So they’ll read your posts. And buy your stuff. Wouldn’t want it any other way. That’s what I, you, and your boss expect. Not an option.

Transform

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Whitepaper

Sprout Social

JUNE 24, 2019

Digital Natives Group was also the winner of our 2017 Social Media Campaign of the Year and was named 2018 Partner of the Year award. SocialCompass boutique marketing agency that specializes in helping small- to medium-size businesses develop a successful digital marketing strategy. Fandom Marketing, Inc. . SocialCompass.

Non-Profit

Content Marketing Institute

OCTOBER 19, 2018

Today, I just call him Average Content Marketer. See, average content marketers are far too concerned with looking like they can do the job. Average content marketers love the tips and tricks, the cheats and hacks, the gurus and the get-there-quick schemes. Quick: What was 2017 the “year of” again?

Transform

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Transform

Marketing Insider Group

NOVEMBER 18, 2020

With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. Partner with a Marketing Agency. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program.

Marketing Strategy

Duct Tape Marketing

FEBRUARY 2, 2017

In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. Overall, the strategy of content marketing saw a significant shift in 2016 compared to a year ago. The year 2017 is predictable.

Transform

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment

Rock Content

AUGUST 21, 2017

As content marketers, the holy grail of challenges we all face is figuring out how to create engaging, relevant content that ultimately converts and strengthens the relationship we have with our audiences. This is where hearing from other content marketers who have learned the secret sauce can help you create better content.

Customer

Sprout Social

JANUARY 2, 2019

Oh, and we also saw a notable shift in social content marketing. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. Through content marketing via social, brands can give followers a much-needed incentive to check out what their sites have to offer.

Social Media Marketing

Hubspot Marketing

SEPTEMBER 17, 2018

Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018. 2016 saw a surge in the popularity of video as a content marketing format. 2017 saw video rise to the top of your marketing tactic list.

Video Marketing