Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 141

Advertising Advertisers User-Generated Marketing 141

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In this article, we explain and define what you need to know regarding programmatic advertising through the following chapters: The definition of programmatic advertising.

Advertising 74

Advertising Advertisers Transform Digital Marketing 74

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Storynomics: Story Driven Marketing in the Post-Advertising World.

Content Marketing 90

Content Marketing Non-Profit Marketing Marketers 90

Bannerflow

NOVEMBER 22, 2022

Impressions and click-through rates are two of the most common metrics to measure display advertising success. Feed advertisements enable a website to create dynamic displays based on the website content or the products users have previously viewed. . Users are more likely to interact with relevant display ads.

Advertising 52

Advertising Advertisers Entertainment Finance 52

Search Engine Land

FEBRUARY 5, 2023

This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Advertisers would set a baseline bid that applied to both desktop and tablet, and then set the mobile bid as a multiplier of the desktop/tablet bid.

Search Marketers 89

Search Marketers Marketing Marketers SEO 89

Search Engine Land

FEBRUARY 4, 2023

Also on this day Justice Department homing in on Google Ad Manager in antitrust probe 2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” Study: Are Public Record Ads Placed On Google Racially Biased?

Search Marketers 94

Search Marketers SEO Real Estate Marketing 94

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.

Search Marketers 86

Search Marketers Marketing Marketers SEO 86

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. million advertisers. million and 1.5

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. Sign of Hope?

Search Marketers 116

Search Marketers Marketing Marketers SEO 116

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. Ethnic diversity of the advertising/marketing industry remains below the 42.2% The ANA has been producing its diversity report annually since 2018.

Marketing 88

Marketing Marketers Advertising Advertisers 88

Search Engine Land

MARCH 21, 2023

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more 2022: The new reporting dashboard was aimed at streamlining workflows by making reports easier to customize and access. AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

FEBRUARY 14, 2023

Google Image Search removes View Image button and Search by Image feature 2018: After making a deal with Getty Images, Google revamped some of its image search features and user experience. Four Newspapers Join To Create Another Local Network For National Advertisers 2008: Gannett Co., Dear Google Alerts: Why Aren’t You Working?

Search Marketers 94

Search Marketers SEO Marketing Marketers 94

Search Engine Land

FEBRUARY 19, 2023

Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.

Search Marketers 95

Search Marketers Marketing Marketers User-Generated 95

Search Engine Land

FEBRUARY 18, 2023

We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” Read all about it in Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide.

Search Marketers 96

Search Marketers Finance Marketing Marketers 96

Search Engine Land

MARCH 20, 2023

Google: Using non-English URLs for non-English websites is fine 2018: Google was able to crawl, index and rank them. AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns 2014: From the keyword tab, advertisers could add several columns to their reporting from the Bid simulator section offered in the Customize Columns menu.

Search Marketers 95

Search Marketers Finance Marketing Marketers 95

Martech

JUNE 17, 2022

According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018. For example, an organization may typically include a data and analytics team, a marketing operations team, a content management team and an advertising team.

Customer Journey 116

Customer Journey Analytics Marketing Automation Platform Advertising 116

Bannerflow

JUNE 14, 2019

They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Yet, great online advertising not only needs to capture a viewer’s attention, it must also fulfil the purpose it is designed for. Here are examples of the best display advertising campaigns around: Hallon.

Advertising 73

Advertising Advertisers Place Branding 73

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return.

Transform 118

Transform Outbound Marketing CRM B2C 118

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet.

Advertising 109

Advertising Advertisers Analytics Place 109

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. billion came from Google advertising. Read all about it in Google finally launches revamped Partners program. Of that, $61.2

Search Marketers 131

Search Marketers Shoppers SEO Marketing 131

Bannerflow

DECEMBER 10, 2019

Contextual targeting is back on the agenda of brands and digital advertisers. And the truth is: contextual advertising never went away. In fact, its resurgence has the potential to reward display advertisers. In fact, its resurgence has the potential to reward display advertisers. It didn’t). However, it’s not just that.

Advertising 72

Advertising Advertisers Place Branding 72

Search Engine Land

FEBRUARY 15, 2023

Google to transition to parallel tracking for Video ads by April 30 2021: Parallel tracking for Search campaigns took effect in 2018. Labels now available in Bing Ads Editor for Dynamic Search Ads 2018: Feature allowed advertisers to organize DSAs in a personalized way. Could Google Play Jeopardy Like IBM’s Watson?

Search Marketers 90

Search Marketers Marketing Marketers SEO 90

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. What is personalisation in display advertising? Different types of personalisation in display advertising. The definition of personalisation in digital advertising.

Advertising 52

Advertising Advertisers Fashion CRM 52

Search Engine Land

JANUARY 29, 2023

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. Yahoo Adds Link Badge In Site Explorer 2007: Anyone could place code on their website to show off the number of links they have to a specific page or to their site.

Search Marketers 90

Search Marketers Real Estate Transform Marketing 90

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Google Panda Update Version #24; 1.2% in 2008.

Search Marketers 94

Search Marketers SEO Marketing Marketers 94

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. deCarta Challenges Google With Free Mapping, Local Search Tools Aimed At Mobile Developers 2011: The set of free developer tools was intended to challenge Google Maps and Places.

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Search Engine Land

FEBRUARY 20, 2023

Google to move more sites to mobile-first index in coming weeks 2018: In the next month and a half or so, Google said it would be moving a lot of sites to mobile first. Google Search Console blocked resources report had processing error 2018: Incorrect data was being reported over a three-week period.

Search Marketers 97

Search Marketers Real Estate Law Food 97

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. 2018: Search marketers weighed in on their experiences since the change took effect. Google AdWords introduces click-to-call ads.

Search Marketers 110

Search Marketers User-Generated SEO Marketing 110

Search Engine Land

JANUARY 3, 2023

DuckDuckGo broke 9 billion searches in 2018, and it’s growing. And as of October 2018, DuckDuckGo reported reaching 30 million queries per day. 2018: Google seemed to be testing the ability of business owners to upload videos to their local listings within the Google My Business dashboard. by Joe Martinez. by Joe Martinez.

Search Marketers 95

Search Marketers Marketing Marketers Shoppers 95

Search Engine Land

JANUARY 9, 2023

2022: It let advertisers review and delete policy-violating ads across accounts. 2020: Advertisers could group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy. Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta. Also on this day.

Search Marketers 92

Search Marketers Transform SEO Marketing 92

Search Engine Land

JANUARY 30, 2023

Recommendations roll out to Discovery campaigns 2022: Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Google’s Page Speed Update does not impact indexing 2018: Indexing and ranking are two separate processes – and this specific algorithm had no impact on indexing.

Search Marketers 93

Search Marketers Transform SEO Marketing 93

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. What is personalisation in display advertising? Different types of personalisation in display advertising. The definition of personalisation in digital advertising.

Advertising 45

Advertising Advertisers Fashion CRM 45

Martech

SEPTEMBER 29, 2023

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce.

eCommerce 86

eCommerce User-Generated Manufacturing Finance 86

Search Engine Land

MARCH 8, 2023

Video: Fili Wiese, an SEO that used to work in Google search quality 2020: A number of topics were discussed, including managing Google penalties, how Google penalizes websites, the disavow link tool and nofollow link attribute. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 96

Search Marketers Energy SEO Marketing 96

Search Engine Land

MARCH 1, 2023

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it 2021: Ads from companies (in this case, platforms like Google, Microsoft, Amazon and Facebook) will be taxed at a rate of 2.5% to 10%, depending on their annual global revenue. Has Google Just Patented Geo-Targeting?

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. 2011: Android OS achieved a 25.8%

Search Marketers 95

Search Marketers Marketing Marketers Advertising 95

Hubspot Marketing

APRIL 12, 2021

Performance marketing places the power back into advertisers' hands. You, as the advertiser, will seek out an affiliate partner, which can be an influencer or publisher. Your next question might be, " How do advertisers know which users come from which affiliate?" There's a guaranteed return on investment (ROI).

Performance Marketing 121

Performance Marketing Affiliate Marketing Price Retail 121