The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Econsultancy

MAY 3, 2022

Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. From PR to packaging. Consumer concerns about the climate crisis show no sign of abating.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Litmus

APRIL 18, 2019

That’s up from an average ROI of 38:1 in 2018. Marketing, PR, & advertising agency: 42:1. Retail, ecommerce, & consumer goods or services: 45:1. 11, 2018 and Jan. For every $1 marketers spend on email marketing, they receive $42 in return. ROI By Industry. Average: 42:1. Software & technology: 40:1.

Email Marketing 111

Email Marketing Marketers PR Analytics 111

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. A look back at holiday 2017.

Retail 111

Retail Tentpole Shoppers PR 111

Search Engine Land

MAY 3, 2023

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. Ecommerce An ecommerce site will want links to brand, product or category pages to improve ranking. Some examples include Etsy, Upwork and Themeforest.

eCommerce 105

eCommerce PR Affiliate Marketing SEO 105

Hootsuite

SEPTEMBER 16, 2022

Domino’s promotional PR stunt. — Domino's Pizza UK (@Dominos_UK) February 14, 2018. News outlets across the world picked up on the PR stunt, spreading awareness and solidifying Domino’s brand personality as the off-beat joker it is. During the pandemic, ATTITUDE’s eCommerce site saw a spike in traffic and conversions.

PR 124

PR Whitepaper eCommerce Retail 124

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 billion mobile internet users.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. While auditing your content from 2018, try to identify your most effective pieces. Increase brand awareness.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Hubspot Marketing

JANUARY 7, 2024

Growth Marketer Career path: Digital Marketing Responsibilities Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Income PR managers make between $48,000 and $104,000. Income Ecommerce marketing specialists make between $34,000 and $78,000 per year.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Customers.ai

FEBRUARY 7, 2024

Alex Fedotoff Founder & CEO at SM Commerce Twitter / LinkedIn Expertise: D2C, Facebook Ads Alex Fedotoff, from a modest beginning in Ukraine, founded several 7 and 8 figure e-commerce brands and the e-learning company eCommerce Scaling Secrets.

Transform 88

Transform eCommerce Non-Profit Advertising 88

Rock Content

NOVEMBER 6, 2017

And Jason Bauman, senior SEO associate at ecommerce consulting and optimization firm Trinity Insight, noted optimizing for Black Friday should ideally start months before the event. But even if you’re a little late this year, just be sure to mark your 2018 calendars to give yourself plenty of time next year.

Retail 40

Retail SEO User-Generated PR 40

Exposure Ninja

AUGUST 26, 2022

You want your customers to be satisfied so that they come back and use your services or eCommerce store again. The wording suggests that the new sitewide classification will take time to shake off, much like with bad company PR. In our 2018 analysis , we recommended that every website owner and manager should read them.

Copywriting 115

Copywriting SEO Education User-Generated 115

Search Engine Land

JULY 1, 2024

While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand). Scale brand awareness through the creation of more PR opportunities. Another example is Lululemon’s belt bag.

SEO 106

SEO User-Generated PR Shoppers 106

Search Engine Land

SEPTEMBER 26, 2023

Medic update Let’s hop back to August 2018, which is likely to be well remembered by many SEO enthusiasts with health-related sites – all thanks to the Medic update. Mohajed recalls when a frantic call revealed an ecommerce site in chaos. Brady Madden, founder at Evergreen Digital, had a CBD commerce website under his wing.

SEO 119

SEO Transform User-Generated Health 119

Econsultancy

DECEMBER 13, 2021

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertising 52

Advertising Advertisers Retail Shoppers 52