Remove 2018 Remove Event Marketing Remove Promotion
article thumbnail

Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz.

article thumbnail

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door.

Promotion 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Signs Your Experiential Marketing Lacks Purpose

Adobe Experience Cloud Blog

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. One marketing push that caused offense was an Amazon promotion for its show “The Man in the High Castle.”

article thumbnail

Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

Content Marketing Institute

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Your event speakers are your lifeblood. Promote them.

article thumbnail

3 Strategies to Maximize the ROI of Your Next Event

Adobe Experience Cloud Blog

While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

article thumbnail

How to Host a Successful Virtual Event: Tips and Best Practices

Hootsuite

Moving events like this online can reduce costs and carbon footprints, and make attendance accessible to a wider audience. In 2018, Coachella’s YouTube livestream brought Beyoncé’s Homecoming to more than 41 million people in more than 232 countries, rather than just the hundreds of thousands in attendance in person. Promote the event.

Promotion 145
article thumbnail

Virtual events: The ultimate marketers’ guide

Martech

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? On24 Growth, 2018 to 2020.