2018 Influencer Marketing Shoppers 
Vertical Response
JULY 7, 2024
Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels.
Content Marketing Institute
SEPTEMBER 14, 2018
Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
NOVEMBER 5, 2019
In 2018, 40% of people used social media channels for aspects of product research. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. It's estimated that 2 million businesses were advertising on the platform in 2018. Paid Promotion.
Sprout Social
FEBRUARY 22, 2022
During these parties, users can interact with other shoppers, view over 200 million items for sale and see what brands are trending. Augmented reality (AR) commerce uses 3D mapping technology so shoppers can try or interact with a product before buying. One company going all-in on AR is L’Oréal, which acquired its own AR firm in 2018.
Search Engine Land
FEBRUARY 16, 2024
You still have to write for shoppers in a way that drives conversions. Remember, shoppers are the ones reading and making decisions to purchase. It’s hard to imagine it was only $10 billion in 2018. This strategy leverages the psychological appeal of getting a deal, encouraging shoppers to make a purchase decision more quickly.
Hubspot Marketing
JULY 25, 2022
Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. In 2018, it encompassed 63.5% Influencer marketing has grown rapidly over the past few years — from $1.7
Sprout Social
MAY 10, 2019
In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. The number of channels on YouTube with more than 1 million subscribers also doubled in 2018–advertising the ongoing popularity of these creators and their consistent output of content that keeps viewers coming back.
Expert insights. Personalized for you.
101 
Let's personalize your content