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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

who reported being unwilling in the February 2018 Survey. Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing

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Litmus Picks Our Favorite Talks at Litmus Live 2018

Litmus

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. Jaina Mistry’s Pick: “Moving Beyond Campaigns: Creating a Flagship Email Product” by Drew Price. It was the Litmus Live London session by Leonie Jonker, Retention Manager at Paula’s Choice Skincare. — Chad S.

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Founder’s Story: The Origins of Customers.ai

Customers.ai

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Following WordStream’s 2018 acquisition, I was inspired to change this. How Customers.ai Thus, Customers.ai

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

This growth was also boosted by enthusiasm for technology (over 700 million mobile users – more than in the US or Europe), a boom in commodities – discovery of new swathes of oil, gas, and rare elements, as well as the arrival of new partners: China, India, Turkey, Indonesia and Brazil, and a fast-growing middle class.

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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

You should also take note of their pricing and any discounts they're offering customers. Are they using different pricing strategies for online purchases versus brick and mortar? Was it about price? Take a look at your competitors' pricing, as well as any perks they offer. What is their market share?

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How Voice-Activated Tech Will Change Content Marketing

Content Marketing Institute

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. technology Click To Tweet. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. Click To Tweet. Click To Tweet. Content conclusion.

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What is programmatic advertising?

Bannerflow

Constant technological developments, mobile optimisation and better use of data have seen new opportunities emerge. With the rise of new technology, many marketers have embraced programmatic creative strategies that target viewers, with the right offer, at the right time. Be prepared to pay for it if you want quality!