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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial.

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Marketing

We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. Another important detail to note is how Average Sales Price (ASP) and Expenses have changed over time. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

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5 Tips to Achieve Stellar Sales Success in 2018

Adobe Experience Cloud Blog

It’s crunch time for 2018 planning. If you’re not, it’s time to take a long, hard look at your own performance over the last year and find ways to not just hit your goals but to exceed them for 2018. In this blog, you’ll find five tips to help you achieve stellar sales success in 2018. Manage Your Time. Drive Value.

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10 of the Best Slack Alternatives for 2018

Hubspot Marketing

If you’re in the same boat, take a look at this list of the best Slack alternatives in 2018. 10 of the Best Slack Alternatives for 2018. In general, Chanty’s built-in task manager and intuitive interface makes the chat tool a solid Slack alternative for the less tech savvy. Google Hangouts. Wrapping Up.

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Enterprise Marketing Best Practices for 2018

Adobe Experience Cloud Blog

In fact, 86% of buyers will actually pay more for a better customer experience , and estimates argue that customer experience will become the key brand differentiator (over price and product) by 2020. If you focus on one thing for sales in your enterprise organization for 2018, make sure it’s adopting a system for lead scoring.

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4 Useful Google Podcasts Manager Features

Neil Patel

It’s incredible growth considering there were only 500,000 podcasts in 2018. The search engine giant recently unveiled its Google Podcasts Manager platform. What Is Google Podcasts Manager? Google Podcasts Manager is a free tool for monitoring your podcasts on Google. What Google Podcasts Manager Is Not.

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How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Buffer Marketing

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands.