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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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AI is a game changer, but not generative AI

Martech

The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging apps, their datasets, summarizing documents and chats and answering questions posed in natural language. There’s an image generator too.

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13 Best TikTok Tools For Fast Audience Growth (2023)

Jeff Bullas

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. All Packages Include: Highest Quality Services Dedicated Account Manager 30-Day Refill Guarantee!

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot Marketing

In 2018, it was reported that the service was generating 84 % of Alphabet's revenue. They also know that this placement can help generate leads. As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid.

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Creating an online review management strategy

Sprout Social

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. You might also be familiar with reputation management – this is a larger umbrella terminology for maintaining the consumer’s perception of a brand.

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Founder’s Story: The Origins of Customers.ai

Customers.ai

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Following WordStream’s 2018 acquisition, I was inspired to change this. How Customers.ai Thus, Customers.ai

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5 successful crisis communication examples brands can learn from

Sprout Social

Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication. In February 2022, a widespread outage occurred at Slack, an online messaging application, during which many users were unable to access the platform.