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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Authority management: A new discipline in the era of SGE and E-E-A-T

Search Engine Land

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). The link boxes in the snapshot box refer to results related to the AI-generated response, according to Google.

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The Ultimate Guide to Instagram Hashtags for 2018

Hubspot Marketing

We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. Krystal Gillespie, HubSpot’s Social Media Community Manager, explains the importance of hashtags this way: “Hashtags are like a funnel. Why Hashtags Are Important. Top Instagram Hashtags.

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot Marketing

In 2018, it was reported that the service was generating 84 % of Alphabet's revenue. They also know that this placement can help generate leads. As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid.

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13 Best TikTok Tools For Fast Audience Growth (2023)

Jeff Bullas

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. All Packages Include: Highest Quality Services Dedicated Account Manager 30-Day Refill Guarantee!

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The Top 12 SEO Tools of 2018

Hubspot Marketing

12 SEO Monitoring and Keyword Tools for 2018. Website Grader is an online tool that generates personalized reports based on the following key metrics: Performance. For example, within the HubSpot Blogging App , users will find as-you-type SEO suggestions. Moz's Pro Tools. UpCity's SEO Report Card. Screaming Frog's SEO Spider.

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Google AI: How One Tech Giant Approaches Artificial Intelligence

Hubspot Marketing

The company published a look back on its 2018 research efforts on the Google AI blog, where it painted an extensive picture of where it has made the most progress within this realm of technology. From text-to-video generation to universal translator dubbing, Google’s dive into AI technology is resulting in huge advancements.