Content Marketing Institute

OCTOBER 22, 2017

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Content marketing is not only cheaper than outbound marketing; it also generates more leads. Contentmarketing costs 62% less than outbound marketing & generates 3x as many leads, says @demandmetric.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Rock Content

SEPTEMBER 20, 2023

Additionally, the GTM strategy is used to determine the distribution channels and generate demand for your product or service. In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. A few hints include: Incorporate your unique messaging.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 1,000: Take the marketing team to dinner. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Hubspot Marketing

DECEMBER 11, 2019

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? However, mounting research shows that Gen Z and millennials are more different than we think.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. But how do you start marketing to them? Everything you need to know about Generation Z. A bead of sweat drips down your forehead.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Rock Content

JANUARY 26, 2021

That’s why the Human Experience promoted by brands has never made as much sense as it does now. Human Experience, User Experience, Customer-Centric: what are the differences? Now, Marketing takes another step towards interacting with people instead of consumers and elevating the Human Experience in relationships with brands.

Branding 106

Branding User-Generated Transform Health 106

Econsultancy

FEBRUARY 23, 2022

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India. In H1 2021, gaming accounted for half of all global mobile user-acquisition spending.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

MARCH 4, 2022

A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 App Annie’s State of Mobile 2021 report has revealed that the total time spent by Android users in shopping apps globally came to more than 100 billion hours in 2021, up from just under 85 billion in 2020.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Create Visual Content. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 109

Content Marketing User-Generated Outbound Marketing Marketing 109

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). They were designed to help marketers better understand tools and innovations behind content strategy – the topic of the conference. Promote them. It's great for promotion.

Thought Leadership 103

Thought Leadership Education Promotion Event Marketing 103

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Create Visual Content. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. One-size-fits-all marketing is dead.

User-Generated 137

User-Generated CRM Marketing Marketers 137