Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 76

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 76

Adobe Experience Cloud Blog

MARCH 23, 2018

18% of consumers), and that 55% expected AI to have a more significant impact on marketing and communications than social media ever had, according to Weber Shandwick and with KRC Research. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% What potential do you see for an AI-powered marketing personal assistant?

Customer 134

Customer Thought Leadership Analytics Finance 134

Content Marketing Institute

OCTOBER 22, 2017

#Contentmarketing costs 62% less than outbound marketing & generates 3x as many leads, says @demandmetric. Outbound marketing is the old way of doing business. Outbound marketing consists mainly of promotional messages that try to tell consumers how great a brand, product, or service is. Click To Tweet.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. Agile sprints used experiment. Register today. .

Branding 94

Branding Inbound Marketing Content Marketing Social Media Marketing 94

Search Engine Land

NOVEMBER 8, 2022

For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. How much of their research, work, patents and other evidence of expertise is displayed, marked up, and validated through linked references. Why does Google care about brands?

Branding 96

Branding Non-Profit Real Estate Transform 96

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Value creativity and craft in content output.

Manufacturing 98

Manufacturing Content Marketing Marketing Marketers 98

Hubspot Marketing

JULY 6, 2018

If, instead of a negative feedback loop, Best Buy used market research, they might not have been as effective in targeting aspects of their service most directly impacting their customers. Southwest Airlines has been listed on Glassdoor’s Best Places to Work for eight consecutive years, from 2010 to 2018. Trader Joe’s.

Non-Profit 126

Non-Profit Retail Food Price 126

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. White Chad was the ‘Email Marketer Thought Leader of the Year’ by Email Experience Council in 2018.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. Create quarterly e-books.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 144

Global Marketing Marketing Strategy Marketing Marketers 144

Hubspot Marketing

MARCH 4, 2019

There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. The content marketing technology landscape is growing every year. Meta, right? It’s just a great plugin.

Content Marketing 109

Content Marketing Analytics Marketing Marketers 109

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 143

Food Branding Place Product 143

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. YouTube is also a social network that both generations are prominently using.

Gen Z 145

Gen Z Millennials Finance Education 145

Content Marketing Institute

OCTOBER 10, 2018

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. That it’s a common practice now shows how much marketers have adjusted their thinking. cmicontent Click To Tweet.

Market Research 110

Market Research Content Marketing Education Marketing 110

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It means that marketers should not be promoting an asset, but seeking a conversation.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Market Opportunity Section Focus on demand and potential for growth. Refer to reliable sources.

Price 98

Price Finance Marketing Strategy Product 98

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). They were designed to help marketers better understand tools and innovations behind content strategy – the topic of the conference. Promote them. It's great for promotion.

Thought Leadership 103

Thought Leadership Education Promotion Event Marketing 103

Content Marketing Institute

APRIL 25, 2018

It’s tough to get subscribers from your #research if people aren’t getting to the gated page. I’ll let you in on a little secret, too: Some sites won’t link to gated pages because it feels promotional. Even if your research is fabulous, you may lose if you don’t have an open-access, useful page. michelelinn Click To Tweet.

PR 98

PR B2C Promotion Health 98

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. When it comes to gender equality, 77% of Gen Z say they feel more positively towards a brand when it promotes equality on social media. Among other things, Gen Z is most concerned about climate change.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

OCTOBER 27, 2022

Do you want to target a new group of people or expand your current target market? Revisiting your audience parameters by conducting market research each year is crucial to growing your audience. Then, create a social media content calendar to promote and manage your content on other sites. Promote your content.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Outbound Marketing 101

Outbound Marketing CMO Management Customer 101

Content Marketing Institute

DECEMBER 3, 2018

It needs to be unified with these strategies: Precise audience targeting via market research (the reasons why you’re creating content). HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: The No-Fail Formula for Creating Killer Webinar Content. Keep them clicking.

Content Marketing 110

Content Marketing User-Generated Outbound Marketing Marketing 110

Econsultancy

FEBRUARY 23, 2022

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It means that marketers should not be promoting an asset, but seeking a conversation.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Buffer Marketing

JANUARY 10, 2023

After she’d get done with her classes, she’d go to her part-time jobs where, somehow, she managed to always get promoted. Accounts with huge Instagram followings would reach out to Janet after seeing her cases and promoting the brand, one of them being Laura Beverlin. But there was an issue.

Manufacturing 20

Manufacturing Shipping Retail Logistics 20

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Observe how they promote their marketing content. What kind of content are they posting?

Shipping 98

Shipping Whitepaper Price eBook 98

Econsultancy

MARCH 4, 2022

This means that the amount of time spent in shopping apps globally has more than doubled since 2018, when Android users spent 48.7 Subscription economy market value due to reach $275 billion globally in 2022. billion hours in retail apps. Amazon is now on course to become the UK’s largest retailer by 2025. Customer experience.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world.

Whitepaper 100

Whitepaper B2C Communications Marketing 100

Search Engine Land

JANUARY 15, 2023

2019: A law passed in 2018 mandated that search engine results be filtered through the federal state information system (FGIS). 2018: Jurado was drawn in a powerful pose against a backdrop inspired by the film “High Noon.”. 2018: Jurado was drawn in a powerful pose against a backdrop inspired by the film “High Noon.”.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Hubspot Marketing

JULY 26, 2022

Overall, email is an effective promotion channel for the high-value content you create on your website. You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. Marketing Campaign: Promotion. Marketing Campaign: Promotion. Tory Burch.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Marketing Insider Group

DECEMBER 8, 2020

Social media is no longer just an extra channel of publishing or promoting your content. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. The ones you choose should depend on who your target market is and where they tend to hang out. Social media is good for business.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Content Marketing Institute

NOVEMBER 6, 2017

Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. The reason is simple: Creating studies and compiling original research takes a lot of time and planning. One of the best ways to get links is to publish original research. Promote your webinar to the bitter end.

Whitepaper 110

Whitepaper SEO Promotion Content Marketing 110

Rock Content

JANUARY 26, 2021

That’s why the Human Experience promoted by brands has never made as much sense as it does now. Join the resistance, here: [link] pic.twitter.com/mJMp7O3KkL — Ben & Jerry's (@benandjerrys) October 31, 2018. This process can serve to define market positioning, but it doesn’t embrace all human complexity.

Branding 114

Branding User-Generated Transform Health 114

Hootsuite

DECEMBER 4, 2019

Posted by BIRCHBOX on Tuesday, February 20, 2018. Our very own Freddie Pike was named 2018 Co-op Student of the Year for Memorial University of Newfoundland! As a bonus, these posts are also a great way to promote new products and services. Think about creating events like Twitter chats or social media promotions as well.

Branding 145

Branding Finance User-Generated Food 145