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2018: Survey Says!

Adobe Experience Cloud Blog

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. Question #5: What role will AI play for you in 2018? Better sales and marketing alignment— 24%.

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5 Email Marketing Strategies to Try in 2018

Adobe Experience Cloud Blog

There are many more ways to segment your audience for effective email marketing —the full possibilities are almost endless. Keep in mind that segmentation should be customized to your business or marketing plan: segmenting that works for a technology company wouldn’t necessarily work for a boutique.

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How Facebook Local Will Affect Local SEO

Adobe Experience Cloud Blog

How will your business utilize Facebook Local in your 2018 marketing plan? I’m interested in your thoughts. The post How Facebook Local Will Affect Local SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What advertising potential do you see?

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The Case for Email Marketing Metrics: Top 5 Best Practices

Adobe Experience Cloud Blog

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Email matters more today than ever before. Get Stakeholders to Buy-in Early.

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5 Simple Marketing Tips for New Business Growth

Adobe Experience Cloud Blog

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. Tip 3: Email Marketing—Build your List. How will you grow your new business in 2018, and beyond?

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7 Tips for Making Your Website Content Interactive

Adobe Experience Cloud Blog

How might you utilize the techniques I’ve suggested in your 2018 content marketing plan? Tell me about your plans in the comment section. The post 7 Tips for Making Your Website Content Interactive appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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A Painless Guide to Social Media Marketing for Dentists

Sprout Social

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. When was the last time you changed yours?