Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Using social media is important now more than ever. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Build brand loyalty.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. Takeaways for Marketers. Image Source.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

FEBRUARY 1, 2022

Influencer marketing. This makes Twitch the perfect place for influencer marketing or partnerships. 4 quick tips for successful Twitch influencer marketing. Twitch isn’t the place for serious themes or heavy, emotional content. Want to really know what goes on in the world of Gen-Z? Branded channel.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Martech

FEBRUARY 2, 2022

“Fran is a model student-athlete who shares our values and has done a lot to generate excitement for women’s college basketball,” said Dillon. Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. Some of her highlights have tens of thousands of views on YouTube.

Gen Z 96

Gen Z Customer Millennials Law 96

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences.

Gen Z 100

Gen Z User-Generated Millennials Marketing 100

Sprout Social

NOVEMBER 21, 2019

Considering that a staggering 50% of online purchases start with a Google search, there’s perhaps no better place to start. A quick Google search is a potential goldmine for all sorts of questions to kick off your market research. Social media. The importance of social media market research.

Market Research 95

Market Research Gen Z Price B2C 95

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. of Generation X, and 48.2% Emarketer ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Source: Think With Google. Get Started.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hubspot Marketing

NOVEMBER 5, 2019

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. When it comes to marketing your product, you have many different options on Facebook. More and more companies are taking notice of YouTube's product marketing opportunities. Free Promotion.

Shoppers 129

Shoppers Product Gen Z Promotion 129

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Learn more about your own Instagram follower demographics with Sprout Social’s Instagram profile insights.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hootsuite

JUNE 21, 2023

Thirteen years later, FINRA has quite a lot to say about social media. Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing.

Gen Z 100

Gen Z Communications Education Millennials 100

Hootsuite

MAY 2, 2022

General Instagram Reels statistics. Although first introduced in Brazil in 2019 under the name “Cenas,” Instagram Reels were launched to the world at large at the height of the first few months of the COVID-19 global pandemic to compete with TikTok’s exploding popularity. Instagram Reels will turn 2 years old in August 2022.

Gen Z 129

Gen Z Social Media Marketing Digital Trends Fashion 129

Hootsuite

AUGUST 19, 2020

A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. It can be limited to a single network, or take place across multiple social media platforms. — DiGiorno (@DiGiorno) September 23, 2019.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android. Get Started.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2 Instagram is the fastest growing social media platform in Canada. The social network saw 20.4% growth in 2019. million U.S.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hootsuite

NOVEMBER 3, 2020

Social commerce is the process of selling products directly on social media. With social commerce , the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. It’s where Millennials and Gen Z like to shop.

Branding 145

Branding Gen Z Shoppers Price 145

Hubspot Marketing

APRIL 13, 2020

QZone, a social media site and app, launched in 2005. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app. Like many U.S.

Gen Z 134

Gen Z Millennials User-Generated eCommerce 134

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) By 2026, the Ecommerce market is expected to total over $8.1

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Hootsuite

SEPTEMBER 3, 2020

Employers were a beacon of hope, according to the 2019 Edelman Trust Barometer , with 75% of people saying they trust their employers to do what is right—more than they trust government, media, or business in general. TikTok is bringing back the fun elements that made social media so addictive in the first place.

CMO 144

CMO User-Generated Gen Z eCommerce 144

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months.

Advertising 52

Advertising Advertisers Retail Shoppers 52

SocialPilot

JANUARY 16, 2024

If your curiosity is tingling, you’re in the right place. Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. billion active global social media users, that’s 60.6% 7% of Gen Z users (18-25) plan to quit Facebook in 2023. of the world population.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Sprout Social

FEBRUARY 24, 2020

Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. It’s a place where everyone has a shot. In October 2019, the brand dropped an originally produced hit “ Eyes, Lips, Face ,” in collaboration with a Grammy-award winning songwriter. The team behind e.l.f.

Branding 119

Branding Gen Z Fashion Energy 119