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The Ultimate Guide to Content Marketing in 2019

Hubspot Marketing

Keep reading to learn about the ways your business can implement content marketing tactics and strategies to connect with your audience. Why is content marketing important? Content marketing has become a popular way for businesses to combat this issue.

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Why AI will make the greatest impact on B2B audience insight, not content

Martech

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. By understanding the distinct behavior of audiences, marketers can better: Align content based on individual preferences. Create messaging that appeals to specific segments of the market.

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Why AI will make the greatest impact on B2B audience insight, not on content

Martech

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. By understanding the distinct behavior of audiences, marketers can better: Align content based on individual preferences. Create messaging that appeals to specific segments of the market.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Starting in June of 2019, roughly 94% of internet searches began to occur on Google.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

From: How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy ] Check out: What Is Contract Management Software? Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business.

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How to Generate Revenue with Your Interactive Content

Rock Content

Ahead of next week’s presentation, let’s take a look at the state of content marketing revenue today, and see how one company is leveraging interactivity to boost engagement, create better leads, and to drive sales and marketing alignment from within their content marketing program. Content Marketing: Where Do We Stand?

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup.