Remove 2020 Remove B2C Remove New Technology
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The Best Marketing Conferences of 2020

Marketing Insider Group

Is your 2020 calendar already filling up? Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Digitalsummit.com.

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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

B2C companies are most likely to take a stance. Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing

CMO 130
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B2B martech spending growth slows, may hit $8.5 billion by 2024

Martech

average increase since 2020. Even with the slowdown, the B2B martech average spend will slightly outpace B2C’s 13% projected average. Like B2C consumers, B2B buyers want a self-serve, personalized experience that doesn’t require them to speak to a salesperson, according to the Insider Intelligence report. . Why we care.

B2C 115
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Why AI Is Reshaping Every Stage of the Buyer’s Journey

Duct Tape Marketing

So with each impending new platform or new technology, hear all kinds of people talking about, this changes everything. Well, that from 2005, say to 2020 has really been the thinking that I've had at least around this idea of the journey and something that we've brought to hundreds of businesses.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. It has secured $360 million in three rounds of venture capital funding, including $240 million in April 2020. Target customers. Target customers.

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13 Amazing Examples of Brands on Social Media in 2021

Marketing Insider Group

Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. In 2020, for example, Dove promoted their “Courage is Beautiful” campaign to honor healthcare workers on the front lines during the pandemic. The Best Brands on Social Media Today. What the Top Brands on Social Media All Have in Common.

Branding 142
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How to Use Retail Bots for Sales and Customer Service

Hootsuite

After experiencing growth in 2020, they needed to quickly scale up their customer service response times. Thanks to their willingness to be among the first in their category to use new technology and AI, Domino’s ranks first in customer satisfaction for the pizza category, and sales grew 16.1% Provide customer service 24/7.

Retail 114