Search Engine Land

AUGUST 28, 2023

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 Advertising was 29% of Instacart’s total revenue.

Advertising 95

Advertising Advertisers Food Retail 95

Search Engine Land

MAY 19, 2023

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. The Information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. billion in revenue through advertising last year. Surging ad business.

Advertising 104

Advertising Advertisers Retail Promotion 104

Hubspot Marketing

AUGUST 22, 2022

YouTube is the internet's second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics. YouTube Advertising Statistics.

Advertising 108

Advertising Advertisers Marketing Strategy Product 108

Hubspot Marketing

OCTOBER 4, 2023

While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 111

Gen Z Branding Advertising Advertisers 111

Search Engine Land

NOVEMBER 4, 2022

With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. Help brands better understand how performance for Amazon ads shifts over the course of the holiday shopping season. Looking back at the 2020 vs. 2021 holiday seasons. Let’s dive in.

Advertising 95

Advertising Advertisers Shoppers Shipping 95

Neil Patel

JANUARY 27, 2021

How’s it doing in 2021? They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. Video and voice search are leading the charge in 2021. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. But is AI something your brand should leverage in its next advertising campaign? billion in 2023 to $107.4 billion in 2028.

Advertising 102

Advertising Advertisers Food User-Generated 102

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. use has increased from 5% of adults in 2005 to 72% in 2021, according to Pew Research. from 2021 to 2028 owing to the increased spending on advertising.

Advertising 112

Advertising Advertisers Food Retail 112

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising 111

Advertising Advertisers Transform Customer Acquisition 111

Search Engine Land

NOVEMBER 28, 2022

compared to 2021, according to a report by Sensormatic Solutions. compared to Black Friday 2021, Bloomberg reports. Our merchants have built beloved brands with loyal communities that support them. Ecommerce merchants and advertisers who promote online should still prioritize and continue to run ads, even after the BFCM holiday.

Shoppers 93

Shoppers Health eCommerce Retail 93

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. Automating social ad production.

Advertising 98

Advertising Advertisers Influencer Marketing Entertainment 98

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. This will organically put your products in a prospect’s consideration set when they are ready to buy. Visual appeal is paramount, so ensure your images are high-quality, relevant, and aligned with your brand's identity.

Advertising 132

Advertising Advertisers User-Generated Branding 132

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. The great thing about this platform is that users don’t expect perfect video production.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

illumin

APRIL 29, 2024

CMA flagged about 39 unique “concerns” back in January 2024, including concerns of Google potentially hindering competition and how the Google Privacy Sandbox may unduly preference Google’s own advertising products and further capture more share of the AdTech market. That “chaos” is now expected to ensue at the beginning of 2025.

Advertising 59

Advertising Advertisers Product Branding 59

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose?

Branding 110

Branding Real Estate eCommerce Copywriting 110

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? How can you efficiently create your marketing budget for 2021? If the buyer persona you want to reach has little or no knowledge about your brand, it will probably require more investment for conversion. How can you efficiently create your marketing budget for 2021?

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Brand strategy, customer loyalty, and innovative technology are paramount. 90% of U.S.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it? Not at all.

Branding 122

Branding Fashion Gen Z B2C 122

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Now that sounds like a virtual event worth attending!".

Market Trends 145

Market Trends Transform CMO Marketing 145

Bannerflow

DECEMBER 16, 2021

Today we celebrate the last winner of 2021’s best display campaign competition. The quarterly winner is then put forward to compete for display campaign of the year 2021. Why did you use a product feed and the product feed navigator widget in the campaign? Ines Coppers: I just go to a website and look at the advertising.

Advertising 98

Advertising Advertisers Retail Price 98

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Read on to find out more. Post-cookie solutions.

Advertising 98

Advertising Advertisers Transform Retail 98

Bannerflow

OCTOBER 7, 2021

Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! How does Telenor Sweden use display advertising as part of its marketing mix? We will always have our logo, the campaign creative, the copy and then an image of a phone or another product.

Advertising 98

Advertising Advertisers Copywriting Marketing Mix 98

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. What are video ads?

Advertising 101

Advertising Advertisers User-Generated Video Marketing 101

Bannerflow

MAY 18, 2021

It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. And display advertising could be just the key to success! Automated production makes life easier.

Advertising 98

Advertising Advertisers Transform PR 98

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. About 8 in 10 expect to be selling their products or services via social within the next three years.

Shoppers 129

Shoppers eCommerce Transform User-Generated 129

illumin

APRIL 23, 2024

Earth Day is back and this year advertisers are rallying to create more inspiring ads that bring some critical action. Inevitably, some advertisers miss the mark with their eco-advertising, creating ads with good messaging but little substance. Most brands recognize that we are past the point of raising awareness.

Entertainment 111

Entertainment Advertising Advertisers Education 111

Search Engine Land

FEBRUARY 9, 2023

Before 2021, nearly all advertising efforts were managed by Walmart, except for their stand-alone self-serve search ad unit, sponsored products. Jump a couple of short years ahead and they have expanded their search and display efforts aggressively, resulting in three new self-serve service lines with: Sponsored brands.

Retail 91

Retail Advertising Advertisers eCommerce 91

Bannerflow

AUGUST 3, 2021

The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. This is where e-commerce display campaigns for your retail brand can step in to maximise your ROI. 6 ways to create your best ever e-commerce display advertising campaign: Automated production.

Advertising 98

Advertising Advertisers Retail Management 98

Adams & Knight Marketing

OCTOBER 31, 2021

Adams & Knight Wins Best of Show at 66 th Advertising Club of Connecticut Awards Leading integrated marketing agency takes home 43 awards across a range of industries and categories. AVON, Conn., AVON, Conn., Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing.

Advertising 130

Advertising Advertisers Copywriting PR 130

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 112

Advertising Advertisers Retail Price 112

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Advertising 52

Advertising Advertisers User-Generated Key Performance Indicator 52

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 92

Transform Email Marketing CMO Education 92

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. About eight in 10 expect to be selling their products or services via social within the next three years. The best social commerce platforms to use in 2021. Online shopping is going social.

eCommerce 136

eCommerce Retail Transform Shipping 136

Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. And It’s service is available across several European markets, it produces advertising, in-house, which covers a range of digital channels. And the winner? Can we do it better?

Advertising 98

Advertising Advertisers Copywriting Branding 98

Martech

JANUARY 24, 2022

Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for TikTok advertisers in the U.S., Canada, U.K.

Branding 111

Branding Analytics Advertising Advertisers 111

Hubspot Marketing

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. And what are some trends to look for in 2021? So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. More Behind-the-Brand Videos.

Gen Z 145

Gen Z User-Generated Real Estate Education 145