Hubspot Marketing

JANUARY 16, 2023

Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. was valued at a record 16.4

Influencer Marketing 139

Influencer Marketing Gen Z Millennials Price 139

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hootsuite

JULY 11, 2022

Snapchat has over 306 million daily active users. That’s on any average day—a year over year improvement from 2021’s 249 million. of internet users ages 16 to 64 call Snapchat their favourite social media app. billion internet users in total—so 1.4% billion internet users in total—so 1.4% Source: Digital 2021.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

DECEMBER 28, 2023

We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. Go grab some popcorn. You won’t believe a marketing team created some of these.

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. are considered “heavy” users.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. Why Should You Advertise on Snapchat? If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement.

Market Trends 116

Market Trends Content Marketing Gen Z User-Generated 116

Hubspot Marketing

DECEMBER 13, 2023

Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by 25% in 2024 39% of consumers watch more content now than the year prior Creator content is no longer just a top-of-funnel play. Two years later, Shorts continues to grow.

Gen Z 121

Gen Z B2C User-Generated Branding 121

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. But since being founded in 2016, it has grown to more than one billion monthly active users. Eight new users join TikTok every single second !

Gen Z 142

Gen Z Finance User-Generated Transform 142

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. million followers, the brand’s main marketing power on the platform is seen through word of mouth and user-generated content. Though the official Skims account on TikTok has 1.1

Gen Z 88

Gen Z Millennials Law User-Generated 88

Hubspot Marketing

DECEMBER 13, 2023

Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by 25% in 2024 39% of consumers watch more content now than the year prior Creator content is no longer just a top-of-funnel play. Two years later, Shorts continues to grow.

Gen Z 91

Gen Z B2C User-Generated Branding 91

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs.

Gen Z 63

Gen Z Millennials Shoppers User-Generated 63

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 120

Gen Z User-Generated Social Media Marketing Millennials 120

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. That’s just not what we do.”

User-Generated 123

User-Generated Retail Non-Profit Advertising 123

Econsultancy

JANUARY 27, 2022

One-off posts are now recognised merely as advertising rather than influencer marketing. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. Branded social media DM tactics are growing.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 84% of Twitch users believe showing support for creators is an important part of the experience, and 76% appreciate brands that help their favorite streamers achieve success, so the potential for a return on investment is huge. Want to really know what goes on in the world of Gen-Z?

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Neil Patel

JANUARY 20, 2022

In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released. One of the top benefits of advertising on social media is you are able to target specific audiences with your ads.

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. According to Instagram themselves, a staggering 60% of users rely on the platform to find products.

Gen Z 107

Gen Z User-Generated Shoppers Real Estate 107

SmartBrief - Marketing

JULY 11, 2023

And while Meta remains in the top seat for social media advertising with 90% of respondents using Facebook and 79% using Instagram for marketing, there are new social media platforms such as BeRea l that are gaining momentum and targeting consumers in a more organic and authentic way. Consumers recognize deception and value authenticity.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views).

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hootsuite

JANUARY 13, 2021

Gen Z social media acronyms and abbreviations. On Twitter, Facebook, Instagram, and LinkedIn, users can “slide into” someone’s DMs by sending a private message. This is very similar to a RT, but is used to show that you’re only quoting part of what the other Twitter user said originally. TW: Twitter. YT: YouTube.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Kevin Indig

NOVEMBER 13, 2023

Some pump tens of thousands of domains with AI-generated content into Google’s index with the purpose of generating backlinks. The FTC reported over $8b in fraud damage in 2022, +30% more compared to 2021. User research has been replaced by performance marketing and now lives with UX or product teams.

Gen Z 59

Gen Z SEO User-Generated Affiliate Marketing 59

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Spiralytics

APRIL 12, 2023

billion monthly active users as of 2023. The platform also has a robust advertising system, which makes it easy for brands to promote themselves and grow their audience. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users. billion users in 2023. billion users in 2023.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

Shoppers 112

Shoppers Retail Finance User-Generated 112

Power Digital Marketing

DECEMBER 1, 2022

billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. Forget the myth that YouTube exclusively attracts Boomers and Gen Xers while all the cool kids go crazy over on TikTok. YouTube’s enormous audience spans generations. On a daily basis, this is who makes up YouTube’s users: 3.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8% Customer experience. Workplace impact. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Source: 25 Direct Mail Trends for 2021. Advertising: Brands leveraging the ’80s aesthetic in their ads. Experiences: Roller rinks and arcades.

Direct Mail 116

Direct Mail Gen Z Fashion Manufacturing 116

Hubspot Marketing

AUGUST 11, 2022

You need to dig deeper into your users and what they’re looking for online. On social media, it's common for users to connect with small groups of people with similar interests. It's tempting to go for the largest possible audience with your advertising budget. But it's different for users. Algorithms.

Branding 129

Branding Gen Z User-Generated Shoppers 129

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. On average, Facebook users spend 26 minutes per day watching videos on the platform. Common Video Marketing Statistics 1.

Video Marketing 80

Video Marketing Gen Z Marketing Marketers 80

Search Engine Land

JUNE 22, 2023

Considering how much digital marketing relies on information obtained from cookie tracking to identify customers and hit them with personalized offers, this new-found reality may pose a severe threat to advertisers. But to achieve it, they have to attract users for the long haul. How to deal with it? Will loyalty enter the metaverse?

Gen Z 69

Gen Z Customer loyalty Transform Shoppers 69

Power Digital Marketing

JANUARY 19, 2023

When that’s not possible, it’s vital to determine where a company should focus the majority of its creativity and ad spend to make the biggest gains in lead generation, brand awareness, audience engagement and revenue. As of 2022, 57% of TikTok users are self-identified women, and 40% are self-identified men. 6> On Instagram?

Gen Z 40

Gen Z User-Generated Marketing Marketers 40