Sprout Social

NOVEMBER 17, 2021

Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. As a way to promote your YouTube Live event , consider showing a trailer. Show a trailer.

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Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. It positions your brand as an expert, authoritative leader in your industry. The good news?

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Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. That’s what a post from the Think With Google platform , a source for market trend insights, shows. Explainer Videos. Videos are known as a content format that offers quick consumption as its main advantage.

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Hootsuite

JANUARY 12, 2022

Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 EMBED] [link].

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Gen Z Entertainment User-Generated Video Marketing 136

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line.

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Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. Video Sharing Examples of Major Platforms YouTube: Over 2.6

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Gen Z User-Generated Social Media Marketing Promotion 145

Digital Marketer

OCTOBER 25, 2022

However, with users having a great time on the app, promoting their talents and skills while making money, brands are still unsure how their businesses can succeed here. This is a huge jump from the 78 million users reported in 2021. So, if you need your brand to be where many prospects will find it, TikTok is the place to be.

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Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following.

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Hubspot Marketing

OCTOBER 17, 2022

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I'm met with several new tools and features to create, organize, and promote my content. 11 New Instagram Features Marketers Should Be Using in 2022. Image source.

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Spiralytics

APRIL 23, 2023

AI can better identify marketing trends due to practical data analysis and its capacity for dynamic input adaptation. Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content.

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Market Trends Digital Marketing Gen Z Customer loyalty 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

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Advertising Advertisers User-Generated Video Marketing 101

Digital Marketer

SEPTEMBER 6, 2022

Given this discrepancy it’s clear there is a massive opportunity for small businesses to connect with a new generation of consumers and build a lasting brand as younger demographics enter the workforce and increase their purchasing power by interacting with them on TikTok. Embedded Video Explainer of Brand Takeover.

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Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. Pro: Promote Your Channel.

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Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2021 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used. It’s not just for promoting content. Probably not! Image Source.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Sprout Social

MARCH 20, 2023

While there’s no official length cut off for short-form videos, they’re typically considered to be videos between three seconds and one minute in length. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.

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Sprout Social

OCTOBER 6, 2022

Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral. Are you looking for brand awareness? Each purpose will require your team to create different videos for audience members at different stages of the funnel.

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Communications Promotion Social Media Marketing Management 125

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing 130

Video Marketing Education Promotion Marketing 130

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. and added a ton of features for brands and marketers. Content on Facebook Watch.

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Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Running promotions and contests. That’s a lot of teeth for the tooth fairy.

Social Media Marketing 111

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Sprout Social

JULY 1, 2021

It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. The types of social media content marketers find most valuable in 2021. No matter what your goals are for social, video can help you accomplish them.

Transform 140

Transform Food User-Generated Branding 140

Content Marketing Institute

MAY 14, 2018

But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Know the most critical component of video marketing.

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Video Marketing Marketing Strategy Key Performance Indicator Transform 108

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Content Experience.

Market Trends 123

Market Trends Content Marketing Gen Z User-Generated 123

Neil Patel

SEPTEMBER 17, 2021

Well, I’m here to tell you that video blogging still has huge potential. You will have to abide by the brand values and guidelines, but you should create something custom to make sure you are putting your best foot forward. To add a thumbnail to your video, click on the video in your video manager.

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Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

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Digital Marketing Marketing Strategy Shoppers User-Generated 86

Sprout Social

DECEMBER 6, 2021

Building relationships with viewers while maintaining your brand voice. Given how glued to YouTube the average viewer is, nurturing your brand community should be a top priority for long-term viewership and loyalty. Rather than present yourself as a faceless brand, you have a chance to make a meaningful impression on your viewership.

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Management Real Estate Food User-Generated 130

Sprout Social

DECEMBER 1, 2021

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. — Jacqueline Zote (@JacquelineZote) October 22, 2021.

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Promotion Video Marketing Marketing Strategy Branding 117

Exposure Ninja

JUNE 23, 2022

There’s plenty of data in support of adding digital marketing to your existing strategy. According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. Why Should You Advertise on Snapchat? Write Catchy Copy.

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Gen Z Millennials User-Generated Whitepaper 145

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Industry and market. If your content marketing efforts achieve the goals you set, your brand will be successful. Grow my newsletter subscription list by 500 contacts by June 1, 2021. Engagement?

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Hubspot Marketing

JUNE 22, 2022

In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. In fact, 31% of marketers are currently leveraging short-form video , and 29% plan to leverage it for the first time this year. This also allows video marketers to play with different content types on the same platform.

Gen Z 119

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Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Content is one of the most efficient ways to promote a business. Jeffbullas ).

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketers 106

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

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Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Say your business goals include increasing brand awareness.

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Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. Billion Views) Subscribers: 98.6

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Entertainment Analytics Video Marketing Promotion 87

Scoop.it!

MAY 18, 2023

Branding is a long-term process aimed at boosting your business reputation and recognition. Its aim is to create a loyal base of customers who will become brand advocates and recommend you to their friends and family. It’s worth noting that 87% of customers take a brand’s reputation into account before they make a purchase.

Branding 64

Branding Finance Copywriting Promotion 64

Neil Patel

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. Instagram is the go-to social media platform for fashion, beauty, and health brands. They will feel much more connected to your brand when they know that you understand them on a deeper level. I usually like to stick to nerdy marketing ideas.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Sprout Social

FEBRUARY 21, 2022

With Instagram making recent changes ( RIP, IGTV… ), let’s review the video formats available on the platform: Reels: Vertical, full-screen videos that can be up to 60 seconds long with major impact. Instagram Videos: Replacing the IGTV tab on your profile, all videos that aren’t Reels fall into this category.

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Thought Leadership Gen Z Real Estate Education 141