Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Brand strategy, customer loyalty, and innovative technology are paramount. 90% of U.S.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Litmus

NOVEMBER 18, 2020

Here are the email design trends we’re expecting in 2021 with examples (click to jump ahead): Tangible visual content. We see this trend flourishing as we move into 2021 and brands seek ways to showcase their products in the inbox. Camera accessories brand Gobe uses muted and flat colors in this apology email. Codecademy.

Real Estate 123

Real Estate Promotion Food Retail 123

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 109

Branding Fashion Gen Z Entertainment 109

Hootsuite

JULY 21, 2022

That’s a big jump from 68% in 2021. These could be: Raising brand awareness. YOY can help you compare months, like how a traffic drop in July 2022 compares to your total traffic in July 2021. Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. The answer is.01.

Promotion 113

Promotion Finance Analytics User-Generated 113

Marketing Blogo

SEPTEMBER 1, 2022

Originally posted on November 4, 2021 @ 1:00 pmWhat is marketing strategy should be understood as the most vital promotion strategy employed by small, medium and large businesses. To really gain online presence and create a trusted brand, you need a well-planned marketing promotion strategy.

Promotion 75

Promotion Marketing Strategy Marketing Marketers 75

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? started in 1998).

Branding 110

Branding Real Estate eCommerce Copywriting 110

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. of tweets promote your business. ? Stories can be posted more frequently. Get Started.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Neil Patel

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021. What SERP result trends should you pay attention to for 2021 and beyond?

SEO 144

SEO Analytics Digital Marketing Food 144

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 143

Entertainment eCommerce Digital Marketing Branding 143

Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. — Zendesk (@Zendesk) April 26, 2021. For example, brands should make a conscious effort to share shout-outs and compliments from their customers. — Julien Paffumi (@jpaffumi) April 29, 2021.

Customer 124

Customer Shipping CRM Education 124

Marketing Insider Group

DECEMBER 21, 2020

Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Imagine how brands could have responded to the 2008 recession with the same tools available today. What can you do to improve or pivot for 2021? Makes sense.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

illumin

DECEMBER 2, 2021

But with so many brands competing for consumer dollars, their promotional efforts have to be on point. The post Most Viewed Video Ads: Black Friday and Cyber Monday 2021 appeared first on AcuityAds Inc. And despite supply chain issues and rising inflation, consumers have come to expect monster savings.

Promotion 98

Promotion Branding 98

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. Creating branded content involves time, labour, skill, and production costs. If your goal is brand awareness. The global influencer market is a $13.8

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. But once you decide to become a writer, whether you're finishing a first novel or writing content for brands, you need to find a way to share your skills. What is Medium? Platform-enabled reader engagement.

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

Customer 108

Customer Branding Fashion Promotion 108

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertising 98

Advertising Advertisers User-Generated Branding 98

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? How can you efficiently create your marketing budget for 2021? If the buyer persona you want to reach has little or no knowledge about your brand, it will probably require more investment for conversion. How can you efficiently create your marketing budget for 2021?

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Encourage others to use a specific branded hashtag, or find and comment on other popular content that’s labeled with relevant hashtags to immerse yourself with the movers and shakers out there.

Food 145

Food User-Generated Fashion Promotion 145

Spiralytics

MARCH 29, 2023

Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. Facebook launched Reels in the US first in September 2021, then globally in February 2022. What are Facebook Reels?

Branding 96

Branding Social Media Marketing Promotion Marketing 96

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. Online shopping is going social.

Shoppers 131

Shoppers eCommerce Transform User-Generated 131

Bannerflow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. With brands planning significant increases in their CTV ad budget in 2023, the good news is that 86% of consumers are willing to see ads that are relevant to them or entertaining, and only 40% anticipate rejecting CTV if there are too many ads.

Advertising 103

Advertising Advertisers Branding Entertainment 103

Litmus

OCTOBER 11, 2021

Director of Brand and Content Marketing, SparkPost. When the email manager put in her notice, my boss asked if I’d like to be promoted into running email given I had some experience supporting it. Join us at Litmus Live via livestream on October 26th-27th, 2021. April Mullen. Follow April on LinkedIn and Twitter.

Affiliate Marketing 103

Affiliate Marketing Thought Leadership PR CRM 103

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 120

Branding Fashion Gen Z B2C 120

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Content Marketing Branding Marketing 145

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Learn about promotions or discounts. What’s the big idea?

Social Media Marketing 123

Social Media Marketing Key Performance Indicator Marketing Marketers 123

Sprout Social

OCTOBER 6, 2021

But for brands that are just starting out, it feels like it can take ages to grow a healthy following. As you can see from the screenshot above, two trending hashtags that could work for certain businesses are #GymTok (perfect for gyms and fitness brands) and #LearnHow (perfect for brands sharing tutorials and step-by-step videos).

User-Generated 132

User-Generated Influencer Marketing Promotion Branding 132

Hubspot Marketing

SEPTEMBER 23, 2022

Back in 2021, Pinterest introduced a new feature called Idea Pins. Idea Pins are also displayed in the Create section of a brand's Pinterest profile. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. 10 Brands Using Pinterest Idea Pins.

Branding 105

Branding Fashion Food User-Generated 105

Ariyh

AUGUST 14, 2023

But how does it affect how people perceive your brand? Kimoji: Kim Kardashian’s emojis app) A misspelled brand name will put people off from buying from you, especially if they don’t already know your brand. Want your brand here? ✋ Limitations The research tested real (but unfamiliar) or made-up brands.

Branding 91

Branding B2C eCommerce Price 91

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. The Tiny Tassel.

eCommerce 138

eCommerce Retail Transform Shipping 138

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Another benefit?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Litmus

SEPTEMBER 23, 2021

You’ll get insight into how a leading brand had accessibility implemented into its emails. Join us at Litmus Live via livestream on October 26th-27th, 2021. The BBC email promoting the series, Vigil. The post Litmus Live 2021 Speaker: Meet Paul Airy, Email Accessibility Advocate appeared first on Litmus.

Email Marketing 84

Email Marketing Promotion Branding Marketing 84

Litmus

APRIL 30, 2021

We thought it’d be cool to share some of our own favorite emails in a new monthly series on the Litmus blog, and showcase the brands that are working hard to create a better subscriber experience. I love how this email shows that the Brooks Running brand cares about animals. Jason Rodriguez, Community & Product Evangelist.

Thought Leadership 93

Thought Leadership Product Promotion Email Marketing 93

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 135

Branding Millennials Fashion Communications 135

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. After all, even the best content in the world isn’t going to do your brand much good if no one sees it and you are simply shouting into the void.

Entertainment 80

Entertainment Social Media Marketing User-Generated Promotion 80

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 116

Customer Gen Z User-Generated Health 116