Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 111

CMO Transform B2C Marketing 111

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay.

Thought Leadership 94

Thought Leadership Transform Marketing Marketers 94

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021. to 23.2% , according to The CMO Survey. Victor (@just4victor) July 27, 2021.

Management 140

Management Social Media Marketing Education Communications 140

Martech

JULY 22, 2021

In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. And in the first four months of 2021, Place Exchange had already matched the sales of the previous year, he added. Former Salesforce CMO Buscemi joins Clari Board.

CMO 112

CMO Non-Profit Customer Journey Advertising 112

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Here are several relevant webinars you may find useful: How Can Marketing Support Sales in A Changing Environment. Next-Level Marketing Strategy Guide for 2021 [Step-by-Step].

Marketing 121

Marketing Marketers CMO Marketing Plan 121