Remove 2021 Remove Conversational Marketing Remove User-Generated
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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

billion mobile internet users. Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

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How to use Instagram for B2B marketing

Sprout Social

More than two-thirds of consumers across generations (71%) find themselves using social more than ever before. Whether you’re working with a single buyer or a team of 10, you’re likely talking to an active Instagram user. After all, they have more flexibility with product demonstrations and user-generated content.

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Marketo’s March ‘22 Release, Let’s Chat

Martech

ZoomInfo acquired chat software, Insent.ai, in June 2021. As chat software users ourselves, we’re advocates of using conversational marketing to engage with website visitors and are looking forward to this feature. In our recent 2022 study of Marketo users, 49.2% Source: 2022 Marketo User Study. Why we care.

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How Centro Médico Eternal achieved $15,385 in sales and a 12.9% increase in ROI using Manychat

Many Chat

Partnering with Manychat Agency Partner Jugo de Limon Digital and Conversational Marketing , Centro Médico Eternal not only grew their customer base by more than 10,000 leads but generated over $15,000 in sales in 30 days using Manychat. each, generating $2,544 USD. They received blocking warnings,” Pepe says.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

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This day in search marketing history: March 10

Search Engine Land

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. 2011: Spoiler alert: No.