Hubspot Marketing

APRIL 2, 2025

This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me?

User-Generated

Duct Tape Marketing

APRIL 2, 2025

AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. Omni-channel marketing is essential. Your objective as a business needs to be to generate more revenue, right?

Marketers

Zumvu

JUNE 17, 2025

Teams juggle product development, user happiness, bug fixes, and keeping the whole operation on track. Teams juggle product development, user happiness, bug fixes, and keeping the whole operation on track. Skimp on it, and users bolt. It’s manageable with a handful of users. But when the user base balloons?

Customer

Sprout Social

FEBRUARY 24, 2025

A 2021 J.D. Top social media platforms for financial services Depending on your target audience and overall marketing goals, some social media platforms may fit your brand better than others. Message Spike Alerts allow users to set up notifications for when a social account experiences a rapid increase in incoming messages.

Marketing Strategy

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. How’s it doing in 2021? Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads.

Content Marketing

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing

Sprout Social

OCTOBER 6, 2021

Just like on Instagram, Twitter and many other social media platforms, hashtags help users find your content. Share user-generated content. Here’s a great example of user-generated content from online plant store The Sill. Work with TikTok influencers. Include the right hashtags.

User-Generated

Hubspot Marketing

OCTOBER 3, 2022

In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. The most common creator launchpad in 2021 was Instagram.

Gen Z

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Energy

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. New social media apps and platforms marketers should watch in 2022. But since being founded in 2016, it has grown to more than one billion monthly active users.

Gen Z

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. According to Instagram themselves, a staggering 60% of users rely on the platform to find products.

Gen Z

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.

Gen Z

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. — Tina Donati (@Tina_Donati) March 18, 2021. Actively gather and and curate user-generated content. Employee advocacy. 1000% recommend.

User-Generated

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 hours per week listening to podcasts.

Gen Z

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing

Hootsuite

MAY 4, 2022

With an Instagram collab post, two users can share the same post in their own Feed or Reels. This feature was launched as a test feature in select markets in June 2021. It was then released to the general public in October 2021. — Instagram (@instagram) October 19, 2021. What makes Collabs different?

User-Generated

Martech

FEBRUARY 11, 2022

Mohan did not go into detail about what to expect from these new analytics capabilities other than that they’re meant to help “generate concrete content ideas for upcoming videos.”. Get the daily newsletter digital marketers rely on. Read next: How TikTok influenced one of the top performing video ads of 2021.

User-Generated

Sprout Social

SEPTEMBER 2, 2021

Recent data like this from the Sprout Social Index 2021™, UK & Ireland report should serve as a wake-up call for retailers sceptical about what social media is worth. In fact, the Sprout Social Index 2021™ found titans like Facebook (55%), Instagram (54%) and YouTube (49%) rule British and Irish consumers’ social media habits.

Retail

Hootsuite

OCTOBER 12, 2021

TikTok recently hit 1 billion global monthly active users. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. The For You page serves as the app’s home screen, which means it’s the first thing users see when they open the TikTok app. Video information.

User-Generated

Girl Power Marketing

JANUARY 26, 2021

Here are some of the influencer marketing trends predicted for 2021. The Continued Rise of Micro and Nano-Influencers Micro-influencers will continue to be more powerful than celebrity influencers for authentic engagement with a brand’s target audiences. per 1k followers. per 1k followers.

Influencer Marketing

Marketing Insider Group

APRIL 12, 2021

In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Each type of media has its place in the lead generation process. Influencer marketing. Quick Takeaways.

User-Generated

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. In fact, TikTok saw a significant increase in users during the height of the pandemic, which directly contributed to a boom in the content creator economy. Image source.

Gen Z

Hubspot Marketing

JULY 28, 2022

Source: 25 Direct Mail Trends for 2021. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. While the overall influencer marketing industry was pegged at ~$9.7B Influencer marketing more generally might grow stronger with each new generation.

Direct Mail

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 This will help customers discover your products when searching and ease the user experience. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Work with influencers. Influencer marketing is a powerful tool.

eCommerce

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Lots of factors go into the box, and a user’s feed comes out.

Social Media Marketing

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. If so, you’re in luck.

eCommerce

Hootsuite

OCTOBER 19, 2023

Kulakinis used this user-generated content (UGC) in a carousel post. We Are Knitters includes a “Shop” tag on their Instagram post, allowing users to easily purchase its luxury yarn without leaving the app. So, when it says it’s “Lack” Friday, not Black Friday, users will get the joke.

Shoppers

Hootsuite

MAY 3, 2021

— Hootsuite (@hootsuite) April 24, 2021. How to create UTM parameters with a UTM code generator. UTM generator option 1: Hootsuite Composer. Enter the parameters you want to track and their values (up to 100 parameters for paid customers or 1 for free users). UTM generator option 3: Google URL builder for app ads.

Analytics

Sprout Social

FEBRUARY 3, 2022

Connect with influencers to raise brand awareness. Although influencer marketing is all the rage right now, some brands are still hesitant to get on board. — Canva (@canva) December 1, 2021. Engage customers with a user-generated content campaign. — Spotify (@Spotify) December 1, 2021.

Customer

Hubspot Marketing

APRIL 8, 2021

Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives. This post will explain why businesses should post on Facebook and share an expansive list of Facebook post ideas that you can use to interact with your audience and generate engagement. Why should businesses post on Facebook?

User-Generated