Hootsuite

DECEMBER 15, 2021

According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). Is there a difference between TikTok trends for creators and TikTok trends for businesses?

Gen Z 142

Gen Z User-Generated Fashion Transform 142

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Video Marketing 83

Video Marketing Gen Z Marketing Marketers 83

Neil Patel

APRIL 5, 2021

pic.twitter.com/4qBIxXmY9Z — Jif® Peanut Butter (@Jif) March 1, 2021. StPatricksDay pic.twitter.com/MlgFuBMCmU — Goldfish® (@GoldfishSmiles) March 17, 2021. No Frills is a Canadian supermarket chain that has made its name in recent years with humorous social media advertising. Kiss us, we're Goldfish!

Food 83

Food Advertising Advertisers Millennials 83

Hootsuite

AUGUST 10, 2021

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. Instagram remains the platform of choice for social influencers. marketers plan to use Instagram for their influencer campaigns in 2021. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hootsuite

JANUARY 13, 2022

And with 93% of marketers agreeing that consumers trust content created by customers more than content created by brands, this signals that UGC is the perfect format for businesses to level up their trust score. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For a more detailed process, check out our guide to Reddit market research.

Branding 102

Branding Gen Z Affiliate Marketing User-Generated 102

Buffer Marketing

OCTOBER 18, 2023

Collab posts with more friends Collabing on posts is not a new feature — Instagram made it possible for two accounts to partner on a post back in 2021 — but now they’ve opened the feature up so you can invite up to three friends to co-author a feed post, carousel, or Reel. When you’re ready, hit Share.

User-Generated 137

User-Generated Millennials Food Analytics 137

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. If your ultimate metric for success is sales, consider TikTok’s engagement rates as a key indicator of the platform’s influencer marketing power. million in 2021 through a series of brand partnerships.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Buffer Marketing

OCTOBER 18, 2023

Collab posts with more friends Collabing on posts is not a new feature — Instagram made it possible for two accounts to partner on a post back in 2021 — but now they’ve opened the feature up so you can invite up to three friends to co-author a feed post, carousel, or Reel. When you’re ready, hit Share.

User-Generated 52

User-Generated Millennials Food Analytics 52

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid.

Millennials 29

Millennials Management Health Branding 29

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S.,

Gen Z 110

Gen Z Millennials Entertainment Marketing 110

Marketing Insider Group

OCTOBER 25, 2021

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. The business of marketing is becoming increasingly complex. Source: [link]. Featured Snippets in Google Search.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. billion dollars on Black Friday.

eCommerce 106

eCommerce Shoppers Retail Fashion 106

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. In fact, the app has become synonymous with fun, "snackable" content that attracts Gen-Z and millennial audiences.

Gen Z 132

Gen Z Millennials Price Social Media Marketing 132

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 billion by 2025.

Digital Marketing 85

Digital Marketing Marketing Strategy Shoppers User-Generated 85

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 billion , a 142% increase year-on-year.

Gen Z 138

Gen Z Branding User-Generated Millennials 138

Hootsuite

JUNE 15, 2023

Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. Source: Statista 5.

Social Media Marketing 95

Social Media Marketing Fashion Health Millennials 95

Hootsuite

MAY 31, 2022

Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. First, let’s check out how Pinterest stacks up against other social media platforms. Millennial Pinners are up 35% year over year.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

OCTOBER 28, 2021

Ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers? After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. As of July 2021, the platform has 293 million daily active users —a growth of 23% year on year.

Gen Z 141

Gen Z Millennials Place Customer 141

Buffer Marketing

JANUARY 9, 2024

The day was declared a federal holiday in 2021. It’s important to note that Juneteenth — like many other important dates on this list — should not be seen as a marketing opportunity to exploit.    Americans celebrate Thanksgiving on the fourth Thursday in November.

Fashion 124

Fashion Health Food Branding 124

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 81

Law Social Media Marketing Entertainment Gen Z 81

Buffer Marketing

JANUARY 9, 2024

The day was declared a federal holiday in 2021. It’s important to note that Juneteenth — like many other important dates on this list — should not be seen as a marketing opportunity to exploit.    Americans celebrate Thanksgiving on the fourth Thursday in November.

Fashion 52

Fashion Health Food Branding 52

Sprout Social

NOVEMBER 15, 2021

To help start your search, we rounded up some of our favorite marketing resources that helped us make an impact in 2021. Note: The majority of these are free marketing resources but some paid options did make the cut. Note: The majority of these are free marketing resources but some paid options did make the cut.

Copywriting 89

Copywriting Social Media Marketing CMO Marketing 89

Neil Patel

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. Social Media Audit: Twitter. If you visit the Ads Manager , you will gain access to your account’s analytics. I’d recommend searching for market reports based on your target demographics.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145