SocialPilot

JANUARY 15, 2024

Since January 2021, over 250 million Snapchat users have been using AR shopping Lenses. Gen Z and millennials have direct spending of around a trillion dollars through Snapchat! billion in revenue for the quarter, a 6% increase from the previous year, with a significant portion coming from the US market. Insane, isn’t it?

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. When social distancing regulations eased up, its user base fell.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. Over 80% of U.S.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. From 2020 to 2021, TikTok was the most downloaded app.

Gen Z 109

Gen Z User-Generated Social Media Marketing Millennials 109

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

DECEMBER 15, 2021

According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). Is there a difference between TikTok trends for creators and TikTok trends for businesses?

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers.

Gen Z 95

Gen Z Customer Millennials Law 95

Neil Patel

APRIL 5, 2021

pic.twitter.com/4qBIxXmY9Z — Jif® Peanut Butter (@Jif) March 1, 2021. StPatricksDay pic.twitter.com/MlgFuBMCmU — Goldfish® (@GoldfishSmiles) March 17, 2021. No Frills is a Canadian supermarket chain that has made its name in recent years with humorous social media advertising. Kiss us, we're Goldfish!

Food 83

Food Advertising Advertisers Millennials 83

Hubspot Marketing

APRIL 4, 2024

Shoppable Commerce on Instagram Another reason to launch your influencer marketing strategy on Instagram is because of the e-commerce potential it offers. 80% of social media marketers say that customers now prefer to buy in-app. This feature retired in 2021.

Influencer Marketing 100

Influencer Marketing Branding Gen Z Marketing 100

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hootsuite

AUGUST 10, 2021

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. Instagram remains the platform of choice for social influencers. marketers plan to use Instagram for their influencer campaigns in 2021. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hootsuite

JANUARY 13, 2022

And with 93% of marketers agreeing that consumers trust content created by customers more than content created by brands, this signals that UGC is the perfect format for businesses to level up their trust score. Social media content (e.g., As of December 2021, those three videos have racked up over 400 million views combined.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Dana Nicole

FEBRUARY 1, 2021

Last Updated on July 23, 2021. Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. appeared first on Social Media Marketing & Management Dashboard.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Buffer Marketing

OCTOBER 18, 2023

Collab posts with more friends Collabing on posts is not a new feature — Instagram made it possible for two accounts to partner on a post back in 2021 — but now they’ve opened the feature up so you can invite up to three friends to co-author a feed post, carousel, or Reel. When you’re ready, hit Share.

User-Generated 127

User-Generated Millennials Food Analytics 127

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. million in 2021 through a series of brand partnerships. Users are spending more than 800 minutes per month on the app. And that number is only trending upward. How to become a TikTok influencer.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Buffer Marketing

OCTOBER 18, 2023

Collab posts with more friends Collabing on posts is not a new feature — Instagram made it possible for two accounts to partner on a post back in 2021 — but now they’ve opened the feature up so you can invite up to three friends to co-author a feed post, carousel, or Reel. When you’re ready, hit Share.

User-Generated 52

User-Generated Millennials Food Analytics 52

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S.,

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid. Please fix this.

Millennials 29

Millennials Management Health Branding 29

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. The business of marketing is becoming increasingly complex. Will 2021 be the year of the rise of the robots?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. B2B vs. B2C Social Media Marketing Data. The Biggest Social Media Marketing Challenges.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Spiralytics

FEBRUARY 7, 2023

To showcase social media’s effects, let’s take a look at the numbers. According to Statista, the world’s social media user count was 4.26 In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. Social Media Statistics in the Philippines There were 76.01

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. billion dollars on Black Friday.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Martech

JULY 8, 2022

When you think of young adults, do you picture a crowd of Millennials whiplashing between FOMO and YOLO? Today’s young adults are members of Gen Z – the generation coming up behind Millennials. What is less well understood is how much more diverse Gen Z young adults are compared to Millennial young adults (see below).

Gen Z 104

Gen Z Millennials User-Generated Digital Marketing 104

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. In fact, the app has become synonymous with fun, "snackable" content that attracts Gen-Z and millennial audiences.

Gen Z 117

Gen Z Millennials Price Social Media Marketing 117

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 billion by 2025.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 billion , a 142% increase year-on-year.

Gen Z 124

Gen Z Branding User-Generated Millennials 124

Hootsuite

MAY 31, 2022

Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. First, let’s check out how Pinterest stacks up against other social media platforms. Millennial Pinners are up 35% year over year.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hootsuite

JUNE 15, 2023

Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. #1 1 Social Media Tool Create.

Social Media Marketing 94

Social Media Marketing Fashion Health Millennials 94

Hubspot Marketing

OCTOBER 24, 2022

In fact, 36% of TikTok users in 2021 were between 35 and 54 years old, a 10% increase from the year before. On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report.

Gen Z 89

Gen Z Shipping Millennials Energy 89

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

SEPTEMBER 14, 2020

In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). According to Cisco, the use of these technologies will likely increase 20x by the year 2021. According to the State of Inbound report, marketers are focusing more on videos. Webinar Marketing Statistics.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Hootsuite

OCTOBER 28, 2021

Ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers? After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. As of July 2021, the platform has 293 million daily active users —a growth of 23% year on year.

Gen Z 141

Gen Z Millennials Place Customer 141

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Adobe Experience Cloud Blog

AUGUST 4, 2017

Taking the time to thoroughly research your audience helps ensure your social media marketing efforts are as effective as possible. WhatsApp is most popular in markets outside the United States. million users by 2021. What is their geographical location? What type of content are they regularly interacting with?

Branding 134

Branding Thought Leadership Millennials Social Media Marketing 134

Buffer Marketing

JANUARY 9, 2024

The day was declared a federal holiday in 2021. It’s important to note that Juneteenth — like many other important dates on this list — should not be seen as a marketing opportunity to exploit.

Fashion 112

Fashion Health Food Branding 112