Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 121

Analytics Marketing Marketers Transform 121

Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. With the many healthcare news and updates in 2021, we can assume audiences were looking for answers to their questions or sharing their experiences. How Sprout Social helps not-for-profits transform awareness into action.

Finance 99

Finance Education Food Social Media Marketing 99

Digital Marketer

MAY 29, 2023

In 2021, the investment in AI doubled globally from less than $40 billion to almost $80 billion ( SOURCE ), and look what has come from that! Competitive Advantage : Marketers gain a competitive edge by harnessing the potential of AI. AI-powered tools enable advanced market research, competitor analysis, and trend forecasting.

Transform 81

Transform Marketing Marketers User-Generated 81

Econsultancy

JANUARY 7, 2022

From logistics to sales and marketing, automation has the ability to transform ecommerce. According to a 2021 report from Verified Market Research , the global autonomous delivery market is fairly modest, at $24m in 2019, but is growing and predicted to reach $237m by 2027.

eCommerce 52

eCommerce Logistics Retail Transform 52

Sprout Social

JULY 15, 2021

According to the 2021 Sprout Social Index™ , consumers say that strong customer service and audience engagement are the two most important factors that make a brand best in class on social. According to 72% of executives surveyed , social data is already the top data source used to inform business decisions, even more so than market research.

Transform 111

Transform eCommerce Management Education 111

Set Up

SEPTEMBER 26, 2023

Basically, it is a great resource for inspiration and moving market research forward by organizing overview work and easily conducting competitive analysis. Using AI engines as a tool for brainstorming content or outlining speeches or briefs can give marketers the foundation they need to then tweak the output into their own voice.

Market Trends 59

Market Trends Health Transform Marketing 59

Search Engine Land

NOVEMBER 8, 2022

Researchers found that 7/10 consumers will buy more from brands they trust and that people abandon purchases if trust is broken, according to the 2021 Future of Marketing Research study by Adobe. Quite simply most consumers are reassured by familiarity and trust brands to deliver on expectations.

Branding 96

Branding Non-Profit Real Estate Transform 96

Welcome Software

JANUARY 12, 2024

Transform reports & long-form content into exec summaries Create one pagers and short-form content from lots of notes Generate copy for slides based on a brief For this one, all you need is ChatGPT and a good understanding of how to prompt it. But what will it do for you in seconds?

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Unbounce

MARCH 8, 2024

Marketers, researchers, designers, developers, etc) Can it be customized and scaled to serve your business and industry better? You can then transform this data into signals (what your users are telling you with their behavior), journeys (how your customers go from point A to point Z), and heatmaps (that show you instead of tell you).

Transform 52

Transform Analytics Copywriting Marketing 52

Welcome Software

MARCH 15, 2022

Bringing informative and relevant content to audiences is a top priority for marketers. Yet, lifecycles for go-to-market assets tend to lag behind the demands of consumers. In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year.

Transform 52

Transform Marketing Marketers CMO 52

Welcome Software

JANUARY 12, 2024

Transform reports & long-form content into exec summaries Create one pagers and short-form content from lots of notes Generate copy for slides based on a brief For this one, all you need is ChatGPT and a good understanding of how to prompt it. But what will it do for you in seconds?

Content Marketing 40

Content Marketing Transform User-Generated Marketing 40

Bannerflow

FEBRUARY 3, 2023

How do you engage customers in video marketing? Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. In 2021, 92% of worldwide internet users aged 16-64 watched online videos. There’s clearly growing competition for video to stand out.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Transform 126

Transform User-Generated Customer Journey Branding 126

Sprout Social

JULY 6, 2022

With the many healthcare news and updates of 2021, we can assume audiences were looking for answers to their questions. How Sprout Social helps not-for-profits transform awareness into action. In 2021, restaurants continued to deal with online orders, curbside or delivery services and limited indoor dining.

Finance 109

Finance Education Social Media Marketing Transform 109

Sprout Social

FEBRUARY 28, 2022

The market research benefits of listening extend well-beyond demographic information. What happened : In June 2021, tennis star Naomi Osaka decided to skip press conferences at the French Open , citing mental health. — Calm (@calm) June 2, 2021. — Martina Navratilova (@Martina) May 31, 2021.

Branding 109

Branding Health Transform Advertising 109

Sprout Social

APRIL 13, 2022

With healthcare engagement up on other social platforms in 2021, we can assume audiences were looking for answers to their questions on other platforms, such as Twitter. How Sprout Social helps not-for-profits transform awareness into action. How to put together a top-tier SaaS marketing strategy. and waned by noon.

Finance 119

Finance Food Education Social Media Marketing 119