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Litmus Live 2021 Speaker: Meet Lyla Rozelle—With Email & In-app Messaging Best Practices

Litmus

Lyla’s Litmus Live session will cover best practices for in-app & email and how to use insights from email in in-app messaging to drive product adoption and growth. ( I started out as a customer success manager, and we had no marketing team (yet). Join us at Litmus Live via livestream on October 26th-27th, 2021.

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10 Ways for Social Marketers to Avoid Social Media Burnout

Hootsuite

i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. — amy b (@arb) January 7, 2021. dakaridunning) January 14, 2021. — Kenneth Dimalibot (@kendimalibot) May 5, 2021. — DAKARI is booked.

Health 145
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HubSpot launches new genAI-powered Content Hub

Martech

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. The new Content Hub offers: AI Content Creation including both text and images.

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How We Reimagined the Hootsuite Office for the Future of Work [Photos]

Hootsuite

When it comes to environments that breed productivity, we have 260 specific new work points, including desks, personal pods, team pods, and luxurious living areas. In 2021 we redesigned our benefits with diversity, equity, and inclusion (DEI) in mind. This is a platform used by businesses to successfully manage hybrid work.

Health 136
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Content marketing: What it is and why marketers should care

Martech

About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report. Currently, content marketers measure success by looking at traffic, search rankings and leads. Sales manager or agent : Uses content to support the sales process.

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What is customer experience and why does it matter?

Martech

Realistic expectations about products or services. Personalization includes interactions through customers’ preferred method of contact, product recommendations based on past purchases and search history, or an online experience tailored to each customer. This includes listening to customer feedback and implementing changes.

Customer 143
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The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]

Hubspot Marketing

The top two goals marketing leaders have for 2023 center around developing a deeper connection with their customers - specifically, getting to know them better and improving customers’ understanding of their products/services. After all, you need to know who they are to pinpoint how your product or service can help them.

Marketing 112