Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. The answer is a resounding “yes.”

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Neil Patel

JUNE 1, 2021

Another reason YouTube viewing has spiked is that consumers stopped limiting themselves to TV and started consuming videos in other ways; primarily via YouTube, though there are other popular video streaming platforms. Furthermore, users search on YouTube for solutions to problems the same way they do on Google. Review Videos.

User-Generated 141

User-Generated Video Marketing Place Product 141

Martech

OCTOBER 27, 2023

This is TikTok’s first CRM lead generation collaboration. For one thing, it has a high level of engagement with users spending an average of 1.5 of TikTok users globally are on the app to keep up-to-date with current events. TikTok users are 1.3x more likely to know about products and trends before their peers.

CRM 116

CRM Customer Acquisition User-Generated Price 116

Moz

MARCH 28, 2021

But it’s important to remember that being empathetic also means being genuine — you can’t create emotional marketing campaigns for the sole purpose of manipulating customers. Empathy is believable when it creates authentic connections between brands and users. Why is empathy important in marketing? Source: Venngage.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. Just under 40% of businesses are already using short-form video to promote their product or service. Product launches. Product updates or coming soon.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. Google ran more than 700,000 experiments to get thousands of improvements on Search back in 2021. Core Web Vitals (CWV): Speed metrics Google uses to gauge a website’s user experience. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. However, audiences are still evaluating the content, not the video production techniques. In 2021, 13.8 In 2019, 16.5 trillion views.

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 101

Advertising Advertisers User-Generated Video Marketing 101

Digital Marketer

SEPTEMBER 6, 2022

With over 1 billion monthly active users and growing, TikTok is a powerful platform that can help you engage and attract new customers. In this article, we’re going to explain more about how your small business can turn TikTok into a revenue-generating machine! What is TikTok? How to use TikTok. Organic posts.

User-Generated 76

User-Generated Entertainment Food Promotion 76

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. Get the daily newsletter digital marketers rely on. Read next: How TikTok influenced one of the top performing video ads of 2021.

User-Generated 118

User-Generated Influencer Marketing Analytics Digital Marketing 118

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Sprout Social

MARCH 20, 2023

While there’s no official length cut off for short-form videos, they’re typically considered to be videos between three seconds and one minute in length. And it’s well within your reach to start using it in your video marketing strategy. more engaging than long-form video (The Sprout Social Index™).

User-Generated 113

User-Generated Energy Management Entertainment 113

Bannerflow

FEBRUARY 3, 2023

In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . According to the latest numbers, the video platform has 2.2 billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. 81% – 18 to 25 years.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Link a Video?

User-Generated 117

User-Generated SEO Video Marketing Promotion 117

Girl Power Marketing

NOVEMBER 18, 2021

In 2021, more than 72% of Americans used social media — an increase of more than 10 million people. These 240 million users spend an average of two hours and seven minutes on social media every day. Several brands have been using AR for a while to assist shoppers in choosing new products. The Rise of Ephemeral Content.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Girl Power Marketing

NOVEMBER 18, 2021

In 2021, more than 72% of Americans used social media — an increase of more than 10 million people. These 240 million users spend an average of two hours and seven minutes on social media every day. Several brands have been using AR for a while to assist shoppers in choosing new products.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Sprout Social

OCTOBER 6, 2022

Here are some of our expert tips that you can put towards your own video production and optimization. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral. Or do you want to generate conversions?

Communications 125

Communications Promotion Social Media Marketing Management 125

Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. Building an interactive engagement experience for users in the metaverse is challenging, but it can also be a great opportunity to capture a future-minded marketplace.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. When we invest in a dentist we’re not just buying a one-off product. Well,,,, come on down!!

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.

Market Trends 123

Market Trends Content Marketing Gen Z User-Generated 123

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Sprout Social

JULY 1, 2021

We’ll show you two ways to find the best types of content that will grow your business: the first is based on data from the Sprout Social Index™, Edition XVII: Accelerate , provided by marketers on their most valuable content types; the second uses social analytics to analyze your social data. A post shared by Klarna | USA (@klarna.usa).

Transform 140

Transform Food User-Generated Branding 140

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Miley Cyrus battle and pit your products against one another.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Nurture and generate high-quality leads? 91% of B2B marketers use content marketing.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketers 106

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Without consistently growing your traffic, your content marketing efforts will fall flat. Leads: Ultimately, the reason you’re driving traffic to your website is to generate interest and leads in your business or content.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Hubspot Marketing

OCTOBER 27, 2022

To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

SMA Marketing

MARCH 16, 2023

One habit that isn't changing anytime soon is that most people take time to research a company, product, or service on the internet before making a purchase. Digital marketing is a necessity for companies. Source 61% of online users in the US have completed a purchase after reading a blog post. billion in 2021, a 23.1%

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Sales and lead generation.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52