Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 84

Influencer Marketing Gen Z Marketing Marketers 84

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Greater reach and exposure.

Influencer Marketing 108

Influencer Marketing Branding User-Generated Promotion 108

Hubspot Marketing

JULY 25, 2022

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. The Top Shopping Trends of 2022. Influencer recommendations matter more than recommendations from friends and family. Influencer marketing has grown rapidly over the past few years — from $1.7

Gen Z 116

Gen Z Millennials Retail Price 116

Martech

MAY 16, 2024

As of 2022, 93% of U.S. CPG and retail advertisers depend on building awareness at the top of the funnel, spending billions on digital advertising to tap into, which has penetrated the vast majority of U.S. billion globally on influencer marketing in 2024. CTV is a key channel for amplifying influencer campaigns.

Retail 97

Retail Entertainment Influencer Marketing Advertising 97

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. And advertisers can stand to learn a few things from them. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C 115

B2C Market Trends Marketing Marketers 115

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

OnPassive Marketing

SEPTEMBER 18, 2022

Many people are wondering what the future of affiliate marketing will be in 2022. Or will it continue to be lucrative and effective for marketers to market their products? Reading this article will determine the future of the affiliate marketing industry. What Will Affiliate Marketing Look Like in 2022?

Affiliate Marketing 72

Affiliate Marketing New Technology Law Marketing 72

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? The growth of story formats’ The continued rise of influencer marketing. Consider micro-influencers.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. If so, you’re in luck.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Digital Marketer

APRIL 18, 2024

presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. increase from 2022.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures. Audience targeting .

Advertising 52

Advertising Advertisers Transform Shoppers 52

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures. Audience targeting .

Advertising 52

Advertising Advertisers Transform Shoppers 52

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Choose influencers based on influence, not audience size 5. Where many marketers fall over is confusing strategies and tactics: Strategy is your high-level game plan and should be heavily research-based (to gain a deep understanding of customer challenges, desires, and motivators).

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Adams & Knight Marketing

FEBRUARY 8, 2023

, which has already gained state-wide recognition and was ranked among the most followed and shared podcasts on Spotify in 2022. To date, the podcast has received over half a million impressions and according to data from Spotify, was in the top 30% in 2022 for most followed and most shared podcasts on the streaming platform.

PR 130

PR Advertising Advertisers Influencer Marketing 130

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 30% work with influencers (or creators) and 42% plan to start this year.

Market Trends 110

Market Trends Marketing Marketers Affiliate Marketing 110

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. For influencers and content creators, this means that you can get paid for your creative work. Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram.

Influencer Marketing 120

Influencer Marketing Promotion Branding Product 120

Hubspot Marketing

JULY 22, 2022

When asked what are the marketing channels with the highest CAC, 47.4% of marketers mentioned paid social, which is the practice of showing sponsored advertising content on third-party social media platforms. said print advertising. However, almost 70% of marketers still said their company is working to reduce CPL.

Customer Acquisition 106

Customer Acquisition Direct Mail User-Generated Influencer Marketing 106

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. 20 PR statistics you can’t ignore in 2022. Here are 20 PR statistics to keep in mind as you navigate through 2022.

Communications 104

Communications PR Gen Z Analytics 104

Econsultancy

MARCH 10, 2022

Evolving retail media: Amazon have announced that they made over $31 billion from advertising in 2021, but they are not the only retailer developing an expanding set of new capabilties for brands to tap into.   If you do NOT want to receive these marketing communications, please email preferences@centaurmedia.com.

Retail 55

Retail eCommerce Influencer Marketing Communications 55

Econsultancy

MARCH 10, 2022

Evolving retail media: Amazon have announced that they made over $31 billion from advertising in 2021, but they are not the only retailer developing an expanding set of new capabilties for brands to tap into.   If you do NOT want to receive these marketing communications, please email preferences@centaurmedia.com.

Retail 52

Retail eCommerce Influencer Marketing Communications 52

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

SEPTEMBER 7, 2022

If you want to reach an even wider audience, allocate some of your social media advertising budget towards TikTok ads. Tap into TikTok influencer marketing. Another popular TikTok marketing tactic is to work with influencers. A few TikTok influencer marketing tactics include: Sending your product to influencers.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Hubspot Marketing

OCTOBER 27, 2023

dollars in 2022. Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. Statista , 2022) In the US, nearly 36% of internet users are social buyers, which is approximately 90.2

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Search Engine Land

OCTOBER 2, 2023

If sign-ups for TikTok’s ad-free subscription tier prove to be popular, then this could have a significant impact on reach for the platform’s advertisers, which will ultimately lower the product’s value. billion in 2022. What ads will be excluded? SUBSCRIBE See terms. That number is expected to quadruple by 2026.

User-Generated 102

User-Generated Influencer Marketing Advertising Advertisers 102

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 106

Customer Acquisition Influencer Marketing Promotion Advertising 106

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. There are also other ways to advertise on Pinterest, like partnering with influencers, especially in the popular Idea Pin format. Can you shop on Pinterest? Yes… and also no. Try it today.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Hubspot Marketing

FEBRUARY 28, 2023

Elon Musk (@elonmusk) November 1, 2022 In late 2022, Elon Musk announced a revamp of the Twitter Blue subscription program upping the price from $5 to $8 per month (or $11.99 Marketing Snippets The latest marketing news and strategy insights. Why social media marketing was the real winner of Super Bowl LVII.

User-Generated 136

User-Generated Social Media Marketing Price Influencer Marketing 136

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145