Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. You’ll get more analytics and the option to create a shop and a product catalog. Many third-party apps promise a streamlined analytics dashboard.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5%

Finance 134

Finance Price Influencer Marketing Marketing 134

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. For influencers and content creators, this means that you can get paid for your creative work. Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram.

Influencer Marketing 117

Influencer Marketing Promotion Branding Product 117

Sprout Social

SEPTEMBER 7, 2022

Save time with our powerful TikTok management tool. Here are a few of the main differences: Business accounts get access to business tools like ads and analytics. Business accounts can use third-party tools to schedule and manage TikTok content. Tap Manage account. 6 tips for building your TikTok marketing strategy.

Branding 88

Branding Marketing Marketers Influencer Marketing 88

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Management 95

Management Branding Influencer Marketing Advertising 95

Hootsuite

JANUARY 24, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Twitter tools for analytics. Twitter Analytics Dashboard. Hootsuite Analytics. SocialBearing.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145

Bannerflow

FEBRUARY 10, 2022

In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. While effective, the nature of financial services may not seem like a natural fit for influencer marketing. Digital Skills Still in Demand.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Bannerflow

FEBRUARY 10, 2022

In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. While effective, the nature of financial services may not seem like a natural fit for influencer marketing. Digital Skills Still in Demand.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Access advanced conversion tracking analytics. If not, install it anyway to get the most useful analytics data. Can you shop on Pinterest? Yes… and also no. Get a Shop tab on your profile.

Price 114

Price User-Generated Social Media Marketing Shoppers 114

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in. Go back to basics. "To

eCommerce 114

eCommerce Marketing Marketers Influencer Marketing 114

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help. billion in 2022. view analytics. Source: eMarketer.

Influencer Marketing 103

Influencer Marketing Health Price Promotion 103

Rock Content

JUNE 6, 2024

Building brand awareness Brand awareness is an ongoing project for all marketers. Consider that the well-known Starbucks spent more than $416 million on marketing and brand ad campaigns in 2022 to increase awareness about the brand. As CEO David Beebe put it, “Content marketing is like a first date. to discerning crowds.

Transform 52

Transform Promotion Marketing Marketers 52

Hootsuite

DECEMBER 8, 2022

marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Why are brands spending their marketing dollars in this way? Because influencer marketing works. Because influencer marketing works.

Gen Z 95

Gen Z Influencer Marketing User-Generated Promotion 95

Exposure Ninja

JUNE 23, 2022

It was updated by Jess Percival on 23rd June 2022. Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. What Are the Best Free Online Digital Marketing Courses?

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Sprout Social

DECEMBER 12, 2022

“Brands are scrambling to figure out what the future of social media looks like as a result of all the recent network shake ups,” says Mike Blight, Senior Market Research Manager at Sprout Social. Social media managers live and breathe social. Social media managers know that’s far from the truth.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Hootsuite

MARCH 23, 2022

You can make good money as an influencer even if your last name doesn’t end in -ardashian. Instagram has committed to spending $1 billion USD by the end of 2022 to reward creators and encourage them to make social media their job. ??Not The global influencer market size hit a record $13.8 Source: eMarketer. Be over 18.

Affiliate Marketing 112

Affiliate Marketing Fashion Influencer Marketing Price 112

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing? Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Get the free template now!

Affiliate Marketing 130

Affiliate Marketing Marketing Marketers Promotion 130

Marketing Insider Group

JANUARY 24, 2023

Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. Stemming from ground zero is B2B influencer marketing and programs like this can be managed in many ways. And that spans across multiple marketing channels and campaigns.

Marketing Strategy 80

Marketing Strategy Customer Acquisition Marketing Marketers 80

Many Chat

JUNE 3, 2022

In April 2022, Instagram’s algorithm update revealed that the platform would give ranking priority to original content (not anything reposted from other accounts or platforms). Since those who already follow that influencer will want to see what they say about your brand, they may end up following your brand as a result. Work smarter.

eCommerce 97

eCommerce Branding User-Generated Food 97

Digital Marketer

SEPTEMBER 22, 2023

By leveraging visual and auditory elements, videos enable brands to stand out amidst fierce market competition. Amplified Conversions: Valuable consumer insights from 2022 demonstrate the ability of video marketing to bolster conversion rates.

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Hubspot Marketing

FEBRUARY 16, 2023

Instagram is also top-dog in the influencer marketing space. Last year, it was the most popular platform for influencer marketing in the U.S. – and more marketers are planning to leverage Instagram for their campaigns in 2023. billion monthly active users. Examples include shoppable ads and chatbot checkout.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

MAY 6, 2022

Consider that 76% of companies plan to boost spending across areas such as branded influencer content, ads in social media stories and ads in social media feeds. Featured Resource: Budget Templates To Manage Your 2022 Spend. Download Free Marketing Budget Templates. Google Analytics.

Social Media Marketing 98

Social Media Marketing Marketing Marketers User-Generated 98

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel. Edin Šabanovi?

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hootsuite

MAY 17, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. Plus: Using Hootsuite, you can respond to comments and DMs across all your platforms, gain insights with detailed analytics, and manage your paid and organic content together with one tool. Bonus: Get the Instagram advertising cheat sheet for 2022. Instagram.

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

Digital Marketer

DECEMBER 19, 2022

Since the early 2000s, the ecommerce market size has been growing rapidly. According to Insider Intelligence , US ecommerce sales are predicted to pass $1 trillion in 2022. The most significant advancement in marketing from the rise of online culture is the use of customer data. Omnichannel marketing. Global reach.

Transform 83

Transform eCommerce Retail Entertainment 83

Hootsuite

NOVEMBER 14, 2022

Commerce tools on Facebook remain murky, as Meta also removed the Live Shopping feature in October 2022. It’s possible to manage your own affiliate program on your website, or an easier option is to offer yours through a network like Impact. Copy and paste that strategy to influencer marketing. Pinterest Shopping.

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

Influencer Marketing 115

Influencer Marketing Branding User-Generated Marketing 115

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. YouTube Analytics.

Analytics 106

Analytics Key Performance Indicator Marketing Marketers 106

Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. A great way to reach more users is to work with influencers in your niche. Pro tip: Make sure any influencer you collaborate with has high engagement rates.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Orbit Media Studios

MARCH 23, 2022

We have access to 500+ Google Analytics accounts and the patterns are obvious and consistent. The highest ranking, highest search traffic articles often have the highest bounce rates, especially for content marketing related URLs. 2022: “Put a great picture at every scroll depth of every page!”. User signal #2: Bounce rate.

SEO 102

SEO Copywriting Analytics PR 102

Businesses Grow

DECEMBER 18, 2023

The brand community had been formed in 2022, offered a few contests and giveaways, and then apparently had been abandoned by the company. “If you’re going to abandon it (probably because someone in marketing could not describe the value to leadership) then you HAVE to close the server.

Branding 114

Branding PR CMO Education 114

Power Digital Marketing

JANUARY 19, 2023

Alternatively, businesses can work with a digital marketing agency that pairs them with the candidates that will best help meet their TikTok marketing goals. #3 3 Harness analytics to monitor the campaign’s progress They say what is not measured can’t be managed, and this certainly holds true for TikTok affiliate marketing. . #3

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Hootsuite

MAY 18, 2023

Look for influencers with a similar target audience to yours with a good track record of producing high-quality content. Bonus: Learn the basics of building an influencer marketing campaign in our complete guide. In 2022, Instagram announced it would start prioritizing original content on its platform.

User-Generated 112

User-Generated Video Marketing Shipping Product 112